If you are a bed & breakfast owner, your job is more than just a job to you. It’s your way of life, and it’s so special that you are passionate about your bed & breakfast.
You love your property. And you cherish helping your guests have the best experience possible during their stay. That’s the main reason that TripAdvisor reviews can seem so intimidating to you.
Of course, you also realize how powerful these reviews can be. Negative feedback can change a potential guest’s opinion about your bed & breakfast before they ever book their stay.
This is why you shouldn’t feel stressed or nervous about TripAdvisor reviews:
The majority of TripAdvisor reviews are positive
According to a recent survey conducted by Revinate and Colliers International, approximately 63% of all bed & breakfast reviews on TripAdvisor are positive.
And the number of positive reviews increases based on the star-level of the bed & breakfast, with five-star B & Bs earning positive reviews about 80 percent of the time and four-star B & Bs earning positive reviews about 70% of the time.
TripAdvisor ranks the best results
TripAdvisor has had amazing growth, and now there are hundreds of contributions being added to the popular review site every minute.
Given the amount of activity that occurs on TripAdvisor at all hours of the day, the company decided to create an algorithm that gives travelers the most accurate information about rankings.
Their Popularity Ranking algorithm is designed to provide travelers with an overall ranking of the individual accommodation over a period of time.
This means that if you consistently earn positive reviews from your guests, you will be able to climb in the rankings and maintain your spot — a fast-rising property with a few good reviews won’t outrank your property, which may have hundreds of positive reviews.
Ultimately, the service that you provide to your guests during their stay as well as your online presence are going to have the biggest impact on your TripAdvisor reviews.
You need to make these factors a top priority in order to increase and maintain positive reviews on TripAdvisor.
You can encourage better reviews if you…
Respond to your reviews promptly and professionally.
When responding to a review, always, first thank the guest for staying at your hotel. Even if the review is negative.
Regardless of the content of the review, you should always be polite and professional. Offer to help if there was an issue during their stay, as this shows future guests that you value customer service.
Request feedback from your guests.
When your guests are checking out, ask them to leave feedback about their stay. Encouraging your guests with a reminder may be just the encouragement they need to rave about your property online.
Remember to use technology to tie it all together. Send automated e-mails to your guests in the days following their stay, and ask them to leave feedback on TripAdvisor and other popular review sites.
If you want more tips on how you can create an engaging online presence for your business, follow the IAA Bed and Breakfast Blog and our Facebook Page.
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