by Dean Elphick | Aug 25, 2020 | Marketing
In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. However, it’s important to consider traveller behaviour on social networking sites, such as...
by Dean Elphick | Aug 23, 2020 | Marketing
Euromonitor International has published its annual Top City Destinations Ranking report, detailing international tourist arrivals in 100 of the world’s leading cities. For small hotels and B&Bs, it’s a good chance to see the performance of the local area, discover...
by Dean Elphick | Aug 21, 2020 | Marketing
With the launch of Google Hotel Ads (GHA), Google has simultaneously made it easier for hotels to reach their guests and for travellers to find the perfect room wherever they roam. If you’re thinking of making the plunge, see how Google Hotel Ads can deliver a revenue...
by Dean Elphick | Aug 19, 2020 | Marketing
Businesses can no longer deny the power and potential Facebook has for advertising their product or service. Facebook has 2.07 billion monthly active users and is the most popular social media platform worldwide. Facebook Messenger Ads are also changing the way...
by Dean Elphick | Aug 17, 2020 | Marketing
New trends are always emerging in the world of hotel distribution. Here are the top 2017 trends that B&Bs should acknowledge when building their distribution strategies. OTAs Are Here To Stay Online travel agencies continue to be high in popularity because they...