by Dean Elphick | Nov 1, 2020 | Search Engine Optimization
Search engine optimisation is essential for every business because it informs search engines that the information on your site is the most relevant to the user, drawing more organic traffic to your website by ranking your B&B higher up on results pages. Travelers...
by Dean Elphick | Oct 29, 2020 | Marketing
A B&B that offers a mobile app is taking advantage of innovative technology that helps them drive direct bookings and increase guest loyalty simultaneously. These apps create a better path toward profit, and industry trends indicate that the app will continue to...
by International Associations | Oct 29, 2020 | Customer Experience
This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter A BORING CUSTOMER SERVICE EXPERIENCE—THAT’S WHAT OUR CUSTOMERS WANT Call me boring, but I...
by Dean Elphick | Oct 23, 2020 | Marketing
Recently, researchers began exploring the relationship between small accommodation providers, such as B&B operators, and the sharing accommodation site Airbnb. Here are a few of the key findings from the study: B&B owners and operators seem to agree that the...
by International Associations | Oct 6, 2020 | Marketing
Recent surveys of business investments in the hospitality sector, large or small, the largest amounts of money are channeled to online reputation management. This ranks higher than whats budgeted staff training and marketing. Bed & Breakfasts deal directly with...