by International Associations | Sep 10, 2020 | Social Media
Today, almost everyone is on at least one social media platform. I just look at my grandkid’s mobile habits to know that social media and mobile technology are here to stay and fully integrated into every aspect of our daily lives. It’s no surprise that...
by International Associations | Sep 4, 2020 | Marketing
Rule #1. Minnows Can’t Compete with Whales! You know how frustrating it is marketing your business online. You understand that it’s almost impossible to be found when you are a tiny minnow, swimming in an ocean filled with whales…. For your...
by Dean Elphick | Sep 1, 2020 | Marketing
For B&B operators, there’s really nothing better than direct bookings. These bookings are the most beneficial in terms of generating revenue, because they do not require you to pay a commission to an agent or an online travel agent. They also are a direct return...
by Dean Elphick | Aug 25, 2020 | Marketing
In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. However, it’s important to consider traveller behaviour on social networking sites, such as...