by International Associations | Oct 7, 2020 | Marketing
What is your marketing strategies target when promoting your Bed & Breakfast to prospective guests? The first thing you need to determine is who is your target audience. Your digital marketing strategy should be designed to attract the most motivated travelers...
by International Associations | Oct 1, 2020 | Customer Experience
What is an innovative way for your bed & breakfast to maintain high occupancy rates? By adopting new technology you can stay on top of current industry trends. Forbes recently wrote about five of todays top travel trends. Here’s how technology can be used on...
by International Associations | Sep 29, 2020 | Marketing
Would you know if someone’s visited your bed & breakfast website? What if they visited and then left without making a booking. That’s not a good scenario for you. Don’t you wish you had a second chance with them? You may wonder if there anything...
by International Associations | Sep 18, 2020 | Marketing
Even though this has been around for a while, everyone may not be aware of it’s capabilities and you can use it to help your bed & breakfast attract new customers. When Apple released it’s reviews feature to their ‘Maps’ application it was a...
by International Associations | Sep 15, 2020 | Marketing
Although it’s good to have both direct bookings and Online Travel Agent (OTA) bookings, driving more direct reservations is every bed & breakfast owner’s dream. Increasing your direct bookings means one thing – no commissions paid, and therefore higher...