by International Associations | Nov 15, 2020 | Customer Engagement
Can Social Listening Improve Your Marketing? It’s not easy to build an effective Digital Marketing Strategy. All the content bombarding your audience every day makes it difficult to garner the attention you need. The question is, what can you do to stand out?...
by International Associations | Oct 27, 2020 | Marketing
As the weather continues to warm up, it is the perfect time to get outdoors and enjoy the gorgeous nature of North Carolina. There is nothing quite like a good day hike – you enjoy the colors of the day, get your blood moving, see the sights, and get to rest and...
by Carol Gann | Oct 22, 2020 | guest experience
This year at The Yellow House, we wanted to do something special for the guests who were spending Christmas with us. We weren’t sure what to do, so one of our colleagues challenged us with a question: if we imagined our guests waking up at the inn on Christmas...
by International Associations | Oct 15, 2020 | Social Media
The powerful tool that should be part of your Bed & Breakfast marketing strategy to attract, reach and convert guests is social media. Facebook is the most popular of all the social networks available. Over a billion people globally use Facebook to connect to a...
by International Associations | Sep 14, 2020 | E-mail Marketing
Email continues to be the Marketing King, acting as a consistent and strong driver, building your websites traffic, engagement and bookings. Somehow, even though you intuitively know you should be using it more, email blasts seem more appropriate to laptop sales or...