by International Associations | Oct 16, 2020 | guest experience
Few of us have grown up without an iconic image pressed into our memory. An image of a place that we feel compelled to visit. It might be the Statue of Liberty, the Eiffel Tower, the Pyramids in Egypt or countless other treasures around the globe. Most travelers...
by International Associations | Oct 13, 2020 | Marketing
Developing an effective bed & breakfast digital marketing strategy is a complex process. Lodging providers often balance the benefits of their online marketing strategy with the components of traditional marketing. If you want to properly promote your B & B...
by International Associations | Oct 7, 2020 | Marketing
What is your marketing strategies target when promoting your Bed & Breakfast to prospective guests? The first thing you need to determine is who is your target audience. Your digital marketing strategy should be designed to attract the most motivated travelers...
by International Associations | Oct 6, 2020 | Marketing
Recent surveys of business investments in the hospitality sector, large or small, the largest amounts of money are channeled to online reputation management. This ranks higher than whats budgeted staff training and marketing. Bed & Breakfasts deal directly with...
by International Associations | Oct 2, 2020 | Social Media
Facebook and Instagram are designed for different tasks. Though they are both social media sites you use to connect with your friends, their unique features crave different audiences. Both platforms are popular, image-centric social sites, but you must...