How to Out Convenience Your Competition in Six Easy Steps P
Customer Service is About Expectations I’ve spent my career working in several diverse industries. From the oil fields, through new home sales, new home construction, real estate sales, mortgages, and insurance. The common thread that binds all of my...How Emotional Ads Work Best to Engage Your Customers P
Emotional Ads Work Best to Engage Customers Most of us understand that the ads which engage us emotionally work better than those that don’t. I could hear many marketers utter a simultaneous “duhhhh!” when they read that. You might find it surprising that many...Responsible Sustainability is Your Business Success Story P
Business Has a Sustainability Role It’s become accepted that business has a role to play in improving the environment and dealing with climate change. What is undecided is how to do that, and for some, what actions are expected. Generally, companies are...
How Does Your Digital Marketing Strategy Find Your Audience? P
Are You Targeting the Wrong Audience? What Is Your Target Audience? With a market full of customers you need to determine the target audience for your business. When you market your business, the biggest mistake you could make is thinking that...
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