by Dean Elphick | Sep 3, 2020 | Technology
As we know, online is becoming by far the most popular method for people to purchase travel options such as accommodation. Whether it’s through online travel agents, direct hotel website bookings, or another medium, online bookings continue to grow thanks to the...
by Dean Elphick | Sep 1, 2020 | Marketing
For B&B operators, there’s really nothing better than direct bookings. These bookings are the most beneficial in terms of generating revenue, because they do not require you to pay a commission to an agent or an online travel agent. They also are a direct return...
by Dean Elphick | Aug 30, 2020 | Marketing
Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. Email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market...
by Dean Elphick | Aug 28, 2020 | Marketing
Rather than focusing solely on your B&B marketing strategy, you may want to consider working with other local tourism businesses to create a destination marketing campaign. Destination marketing can generate buzz about your region and bring an influx of travellers...
by Dean Elphick | Aug 27, 2020 | Marketing
The 21st century has been defined by technology that is constantly revolutionising the way we live our daily lives, including how we run our businesses. From mobile technology to artificial intelligence and more, it seems there’s always some new type of B&B...