by Dean Elphick | Aug 26, 2020 | Marketing
When you are running a B&B social media page, you can’t simply create a post and promptly forget about it. In fact, it’s the minutes and hours following a social post that are the most important for your business. You need to continually monitor all posts and...
by Dean Elphick | Aug 25, 2020 | Marketing
In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. However, it’s important to consider traveller behaviour on social networking sites, such as...
by Dean Elphick | Aug 24, 2020 | Marketing
When it comes to promoting your B&B, it’s easy to get comfortable with the same tricks and ideas that you’ve used time and time again. When something is working — or at least working well enough — you may not be motivated to switch it up. However, is your...
by Dean Elphick | Aug 23, 2020 | Marketing
Euromonitor International has published its annual Top City Destinations Ranking report, detailing international tourist arrivals in 100 of the world’s leading cities. For small hotels and B&Bs, it’s a good chance to see the performance of the local area, discover...
by Dean Elphick | Aug 21, 2020 | Marketing
With the launch of Google Hotel Ads (GHA), Google has simultaneously made it easier for hotels to reach their guests and for travellers to find the perfect room wherever they roam. If you’re thinking of making the plunge, see how Google Hotel Ads can deliver a revenue...