by Dean Elphick | Aug 31, 2020 | Marketing
M-commerce describes the buying and selling of goods and services through wireless devices such as mobile phone and tablets. You need only walk down the streets of Sydney or London to see how popular mobile devices have become. But to help portray the growing power of...
by Dean Elphick | Aug 30, 2020 | Marketing
Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. Email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market...
by Dean Elphick | Aug 29, 2020 | Marketing
Technology is one of the most essential investments you can make for your B&B. Cloud technology, in particular, not only makes life generally easier at your property, but also works tirelessly to increase bookings and revenue, ensuring your return on investment...
by Dean Elphick | Aug 28, 2020 | Marketing
Rather than focusing solely on your B&B marketing strategy, you may want to consider working with other local tourism businesses to create a destination marketing campaign. Destination marketing can generate buzz about your region and bring an influx of travellers...
by Dean Elphick | Aug 27, 2020 | Marketing
The 21st century has been defined by technology that is constantly revolutionising the way we live our daily lives, including how we run our businesses. From mobile technology to artificial intelligence and more, it seems there’s always some new type of B&B...