IAA Bed & Breakfast Association

Growing Your Business Using Our Community Digital Marketing Strategy

The IAA Bed & Breakfast Association helps new customers find your business.  You can START TODAY FOR FREE by either claiming your business listing on our site or you can create your new business listing.

What is the IAA Bed & Breakfast Association? 

 

The IAA Bed & Breakfast Association is a key component of the International Association Alliance’s (IAA) community of associations, organizations, businesses and individuals that provides your business with access to new customers who are looking for your business and the products or services that you provide.

 

Business association memberships help you build your brand awareness, while increasing your brand’s credibility.  This helps you to “close the deal” with new customers.

 

The IAA Bed & Breakfast Association helps establish the bed and breakfast community business standards that help attract independent businesses to become members.  These independent businesses understand the value of being part of an industry group that provides credibility and helps them build their brand. 

 

See how easy and inexpensive it is for your business to use the power of multiple association memberships to build your business.  Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Why IAA membership is an investment in your business!

 

 

 

IAA membership is a small investment with big rewards and includes membership in our growing number of business associations which include:

 IAA Bar, Pub & Tavern Association

 IAA Bed & Breakfast Association

 IAA Better Business Alliance

 IAA Boutique, Shop & Store Association

 IAA Brewery, Cidery & Distillery Association

 IAA Café, Diner & Restaurant Association

 IAA Farm & Ranch Stay Association

 IAA Global Green Alliance

 IAA Green Business Alliance

 IAA Guide, Outfitter & Tour Association

 IAA Limousine & Coach Association

 IAA Mall, Market & Outlet Association

 IAA Spa & Wellness Association

 IAA Vineyard & Winery Association

 IAA Wedding Association

 

 

Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

 

Do you care about people and the environment? 

 

What kind of business do you think your customers want to do business with?  Customers today are looking for businesses that help people and protect the environment.  To address this need, your membership also includes membership in Accessibility International and Sustainability International.

Why IAA membership is important for your business.

 

When it comes to your business, everything you do on the Internet is done to get your business noticed.  You hope that your website, and social media accounts will attract attention and help someone to become your customer.

 

The Internet is a great place to market your business, but the competition is fierce.  Do you get frustrated knowing that your small business has to compete for customers with huge global companies? 

 

Because you are working with limited resources, you have to provide even more paths for your business to be discovered by new customers.  And when they find you, you have to quickly give them good reasons why they should entrust you with their business. 

 

Please, if you want more new customers to find your business, learn how the International Association Alliance can help your business connect with those customers.  You have to be creative with your marketing, giving potential customers unique ways to find your business.

 

When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others.   Google is the most prominent search and two of Google’s top-ranking factors for any website are BACKLINKS, and CONTENT.  

 

Your Social Media accounts are a great example of how you are building your content and building backlinks to your business content.  You can easily multiply this effect by engaging on IAA’s industry Social Media Groups that will enhance your brand’s web exposure.

CATEGORIES

FREE eBook: The Traveler’s Journey to Your B&B *

Every traveler who books online goes through a journey. This free eBook will cover all the steps that traveler’s take on their online booking journey: Dreaming stage Planning stage Booking stage Experiencing stage Learn everything you need to know about their online...

What to Look for in Your Beach Vacation Resort *

Just down the coast from Jacksonville, St. Augustine is a town rich in history set along beautiful sunlit beaches. Founded in 1565 by Spanish explorers, St. Augustine is the oldest city in the United States and is known as “The Ancient City.” Today, tourists stroll...

Welcome Aboard the Best Amelia Island Sunset Cruises *

There’s nothing more relaxing than an evening on the water. Feel the wind in your hair and warm sun on your skin on one of our favorite sunset cruises on Amelia Island! These boat tours take guests on a peaceful ride along the Amelia River. Watch as the sunset paints...

Why Staying at The Addison on Amelia Island Is a Safe Choice

The Future of Travel Leisure travel is on hold for now while we band together to "flatten the curve" of the pandemic. We're all yearning to travel and, soon enough, we'll be able to. In the meantime, many are asking what traveling will look like in our post-pandemic...

Experience the Holidays in Asheville NC | Virtual or Live *

Asheville's business community continues to find creative ways for residents and visitors alike to discover and enjoy what makes this unique and charming place so unlike any other. With increased precautions and restrictions due to COVID-19, Wildberry Lodge and the...

How These 4 SEO Tactics Will Damage Your Brand’s Reputation P

4 SEO Tactics That Damage Your Brand’s Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds’ sterling brand.  For decades, its parks were a fun, wholesome place to take the family....

5 Lessons From Euromonitor’s Top 100 City Destinations Report *

Euromonitor International has published its annual Top City Destinations Ranking report, detailing international tourist arrivals in 100 of the world’s leading cities. For small hotels and B&Bs, it’s a good chance to see the performance of the local area, discover...

Your Guide to the Best Day in Historic Downtown Fernandina Beach

Historic downtown Fernandina Beach is known as Amelia Island’s most charming corner, decorated with ornate homes from the Gilded Age and more quaint boutiques and shops than anyone can count. This is one piece of the island that you won’t want to miss. Here are our...

5 of the Best Niagara Falls Christmas Events

Is a relaxing getaway on your Christmas wish list this year? We can help make it come true! Below, you’ll find some of our favorite Niagara Falls Christmas events. They’re all a short drive from our bed and breakfast in Clarence, NY! From gingerbread houses to...

Nights of Lights St. Augustine, Your Gateway to a Magical Holiday

You haven’t truly experienced St. Augustine until you’ve seen its unique architecture covered in millions of dazzling lights and twinkling with holiday splendor. Every holiday season, Nights of Lights St. Augustine, captures the hearts of all...

You Can Build Your Online Brand Reputation and Credibility *

How to Manage Your Online Reputation   What is reputation management?  Reputation is usually defined as the power to influence and control your reputation as viewed by others.  This was originally a term associated with public relations.   How to Influence...

Facebook is Perfect for Promoting Your Blog Content *

Facebook – The Most Popular Social Network   Facebook is the premiere global social network and ranks number one  among the most popular social networks worldwide.  With 2.3 billion users worldwide, Facebook logs over 7.2 billion page visits every day.  This...

Hard Cider Rules in Western North Carolina

With the growing popularity of alternative cocktails including hard seltzers and infused vodkas, alcoholic cider is a very popular choice. And hard cider rules in Western North Carolina! Yes, even in Asheville, aka "Beer City." Although it's not clear when or where...

How Can Your B&B Capitalize On ‘M-commerce’ Trends In Travel *

M-commerce describes the buying and selling of goods and services through wireless devices such as mobile phone and tablets. You need only walk down the streets of Sydney or London to see how popular mobile devices have become. But to help portray the growing power of...

3 Great Breweries to Visit on Amelia Island *

What's your drink of choice while on vacation? For some, no getaway is complete without a fruity cocktail. Meanwhile, others simply enjoy the taste of a refreshing, ice-cold beer. If you fall into the latter category, then you've landed on the right page! The...

Join Us for an Exclusive Evening with Amazing Food and Wine

One of the things we are extremely passionate about here at The Yellow House is food. This will not a surprise to anyone who has eaten one of our three-course breakfasts in the past month; we have been experimenting with all sorts of new recipes to "up our game" for...

A Sailor’s Life, Live! With USS Constitution Museum

A Sailor’s Life, Live! is an education series designed for students that explores life at sea as a historic sailor on USS Constitution. Each episode is co-hosted by a current Constitution crew member live from the ship. A Sailor’s Life, Live! is supported by an...

See the Best of WNY on These Scenic Drives From Buffalo P

There's so much to enjoy in Buffalo, but don't forget to head outside the city limits and explore the surrounding area, too! There are several scenic drives from Buffalo to choose from, allowing you to enjoy the natural beauty and small-town charm of Western NY. The...

5 Fun and Dog-Friendly Activities in Waynesville *

Moving to Western North Carolina we were very excited about all the great outdoor activities. We were even more excited because the area was known for being exceptionally dog-friendly. Since our inn has two dog-friendly rooms, we wanted to share some of our favorite...

You Can Make Your Content Amazing by Analyzing It *

We All Feel That Our Content Matters   As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content lives or dies...

Here Are the Benefits of Midweek Travel in St. Augustine, FL

Do you feel like you’re in a rut? Are you tired of waking up and following the same routine every day? It’s time to switch things up and treat yourself to a getaway. Don’t worry. There’s no need to wait until the weekend. There are a plethora of benefits of midweek...

Enjoy Great Winter Activities in Hendersonville

While many people think of visiting the mountains in the summertime, the winter is actually a wonderful time to visit Hendersonville and the surrounding area! Take advantage of all that the Blue Ridge Mountains have to offer without the crowds that the warmer months...

Unique Selling Proposition’s Develop Personal Relationships

5 Unique Selling Propositions   Learning is often best done by example.  Below I’ve highlighted a small selection of brands that use their unique selling proposition to stand out and succeed in some tough marketplaces.   Read on to learn how ThinkGeek, Saddleback...

How Web Analytics Measure Your Digital Marketing Success P

Web Analytics Measure and Quantify   Web Analytics Measure Your Success   Web analytics is the measurement, data collection, analysis and reporting of web data.  This tracking and analyzing of data is done to help understand and optimize web usage.   Using...

Top Babymoon Ideas in Western North Carolina P

One of the recent trends we have seen here at The Yellow House has been a significant increase in the number of couples enjoying a babymoon. For those unfamiliar with the term, a babymoon is a special time for a couple to enjoy some dedicated time together before to...

Your Digital Marketing Strategy Should Build Your Brand P

7 Ways to Build Brand Trust Through Marketing   Anyone with marketing in their blood dreams of developing a brand which would have the strong name and visual recognition the original Volkswagen Beetle has around the world.  Don’t we all want to build a brand that...

How a Great Customer Experience Creates Brand Loyalty

5 Ways to Create Customer Loyalty   It’s the Holy Grail for every business, we all realize how important it is to create customer loyalty.  Loyal customers is what companies work hard for, your business survival depends on your ability to create loyal customers....

Start Your New Digital Marketing Strategy Today *

Your Digital Marketing Future Begins NOW!   Being a business owner isn’t easy, so much to do and so little time.  Even on your best, most productive days your attention is drawn in many directions and it can be difficult but you need to focus on the future when...

Join the Manor’s Sleep Around Club

It started out as a joke when a room wasn’t available for the entire span of time that a guest wanted to book, necessitating a change of rooms during their visit. “You’re joining the Sleep Around Club,” we’d tell them. “The elite club of people who have slept in every...

Has your B&B responded to Google’s mobile-first approach P

The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all industries scramble when they hear this news. They need to make sure that their websites...

How to Have the Best Father’s Day on Amelia Island P

After everything our parents do for us, it seems impossible to find the perfect way to say, “Thank you.” However, we have an idea that will come close! This year, treat the dad in your life to a Father’s Day getaway to Amelia Island. Our barrier island on the Atlantic...

How to Find the Best Place to Stay in St. Augustine

Everyone needs a vacation from time to time. Vacations are the ideal way to decompress after a stressful year of school or work. The best way to vacation is to find the perfect location with a blend of exciting adventures and relaxing activities. St. Augustine, FL, is...

Recipe from The Yellow House: Cinnamon Roasted Pears

Many of us are staying at home right now, which means we are cooking more at home than we used to. If you are like me, you may be looking to try something new. You have also probably found yourself with a little extra anxiety about making a run to the store when you...

Plan a St. Augustine Elopement That Will Make You Swoon *

St. Augustine is the perfect destination for couples who prefer the simplicity of planning an elopement. Our historic district and peaceful beaches will set the perfect romantic backdrop for your St. Augustine elopement. Whether you’re dreaming of saying your vows in...

10 Interesting Facts About Online Travel Sales in the US *

As we know, online is becoming by far the most popular method for people to purchase travel options such as accommodation. Whether it’s through online travel agents, direct hotel website bookings, or another medium, online bookings continue to grow thanks to the...

You Need to Know the 3 Words Your Customer Experience Needs P

Your Customer Experience has to Engage, Inform and Enlighten   It doesn’t really matter what industry your business is in.  Your customer experience has to grab attention.  Your business has to operate almost as if it’s an entertainment brand.  After all, your...

Hidden Attractions in St. Augustine That You Must Visit

Some will say that St. Augustine is an attraction in and of itself. Just roaming the cobblestone streets of this charming north Florida coastal town is a wonderful travel experience. However, if you’re really interested in digging into this town’s history, culture,...

First Timer’s Guide to Great Smoky Mountains National Park *

Great Smoky Mountains National Park is a key attraction in Western North Carolina. The Park has over 522,000 acres of mountains, waterfalls, streams, caves, trails, campsites, and wildlife. Because the park is so large and there is so much to do, first time visitors...

Romantic Wedding Getaway on the Beach

To love someone and to have those feelings reciprocated is a thing of joy. When you've decided to make the commitment to marriage, you want your wedding and honeymoon to be as special as those feelings. There's no better way to create unforgettable memories than a...

Blue Ridge Travel Ideas for the New Normal P

Our recent experience with the Coronavirus has left many of us hesitant leave our homes, let alone travel. At the same time, the self-isolation has also been challenging, and for many, feeding anxiety and depression. We live in the constant tension of feeling cooped...

B&B management basics: Facebook marketing explained *

Facebook is one of the most powerful social networking sites in the world, and it’s one of the best places to promote your B&B online. Here’s everything you need to know about marketing your B&B on Facebook. Creating a Facebook page is free, but paid...

Here Is Why You Need to Travel to St. Augustine, FL

Treat yourself to the vacation of a lifetime and visit the oldest city in the nation— St. Augustine, Florida. When you travel to St. Augustine, FL, you can enjoy a variety of fun-filled attractions, including a historic district, miles of beaches, an array of tours on...

See the Best of WNY on These Scenic Drives From Buffalo

There’s so much to enjoy in Buffalo, but don’t forget to head outside the city limits and explore the surrounding area, too! There are several scenic drives from Buffalo to choose from, allowing you to enjoy the natural beauty and small-town charm of Western NY. The...

6 Things to do with Kids over Spring Break in Durango

Springtime in Durango is a magical time and is the perfect spring break getaway for the whole family. We've highlighted six wonderful activities that our guests love to participate in while Staying at Blue Lake Ranch. Spring Skiing: It's no secret that Colorado is...

Your Guide to Historic Downtown Fernandina Beach

Historic downtown Fernandina Beach is known as Amelia Island’s most charming corner, decorated with ornate homes from the Gilded Age and more quaint boutiques and shops than anyone can count. This is one piece of the island that you won’t want to miss. Here are our...

Enjoy Retail Shopping Therapy During a Day in St. Augustine

From unique shops to a charming downtown setting, St. Augustine offers the perfect retail therapy atmosphere. Visit one of the many downtown shops to find that handmade trinket or shop till you drop at the outlet mall to find the perfect bathing suit for lounging on...

Where Is the Best Lodging Near Fort Clinch State Park?

What brings you to Amelia Island? Natural beauty is the No. 1 reason visitors come to our area each year. Amelia Island is home to hundreds of acres of hiking trails, bike paths, fishing holes, and more across nearby state parks. Fort Clinch State Park is one of our...

Southwest Souffle

For about ten years, we had the pleasure of hosting a shy teenage boy and his mother during the week-long Hampton Classic Equestrian Show where Zach competed as a show jumper. One of the mornings during his second year with us, I made this breakfast for them. Zach...

How To Promote Your Bed and Breakfast Using #Hashtags *

Social media is an incredible free resource for you to use to promote your bed & breakfast.  Let that first sentence sink in....  In the not too distant past, marketers could only dream about having so incredible available.  You do, and the best part is it's FREE...

Be Focused on Your Customers, Not Your Operations P

Is Your Business, Customer or Operations Focused?     Give Your Customer’s a Great Experience   Do you understand what it takes for your company to give customers a great customer service experience?  It takes a lot of effort to create the business...

Three Essentials for the Best Spring in St. Augustine, FL P

Whether you’re visiting for spring break or the whole season, St. Augustine will charm you every day. Ancient City is a superb place for a spring getaway! Complete with sandy beaches, sunny days, exciting outdoor activities, and lively annual events, Spring in...

Where to Enjoy a St. Augustine Horseback Riding Adventure P

Escape the ordinary and treat yourself to a unique adventure in St. Augustine. This stunning historic city is known for its scenic landscapes and peaceful surroundings. Here, you can leave behind your boring daily routine, connect with nature, and enjoy the best St....

How Emotional Ads Work Best to Engage Your Customers P

Emotional Ads Work Best to Engage Customers   Most of us understand that the ads which engage us emotionally work better than those that don’t.  I could hear many marketers utter a simultaneous “duhhhh!” when they read that. You might find it surprising that many...

7 New Businesses And Eateries To Celebrate in Asheville NC

Welcome 2021! Here in Western North Carolina, where “Yellowstone” meets the Great Smoky Mountains, we are as excited about 2021 as a child watching fresh flakes of snow drift down from the sky. We are especially excited about the new businesses in greater Asheville...

Holiday Breakfast for a Crowd: Savoury

The kids (and maybe their kids) are coming home for the holidays. It’s sure to be a nonstop whirlwind of activity. And oh yes, we’re now very adept at ordering takeout for dinner to make things easier, especially when there’s a crowd. But what about breakfast? Here at...

Embracing Business Sustainability Has Challenges and Rewards

What is a Sustainable Business?   A Sustainable business or green business, is a business that has minimal negative impact on the global or local environment, community, society, or economy.  A sustainable business embraces the concept of the triple bottom line...

You’ll Enjoy A Day at the Fountain of Youth in St. Augustine

You may already know that St. Augustine, FL, is known as the Nation’s Oldest City, but do you know the story behind the name? If you don’t, then you must visit the legendary Fountain of Youth in St. Augustine. This historic site holds the stories of our country’s...

Why you need to be aware of the Facebook path to purchase *

In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. However, it’s important to consider traveller behaviour on social networking sites, such as...

How to capitalise on destination marketing at your B&B *

Rather than focusing solely on your B&B marketing strategy, you may want to consider working with other local tourism businesses to create a destination marketing campaign. Destination marketing can generate buzz about your region and bring an influx of travellers...

Everything You Need to Know About Hiking on Amelia Island

It’s no secret that Amelia Island offers a little bit of everything to visitors and locals alike. From beautiful beaches to historic architecture, you’ll find it all! One of our favorite things to appreciate around the area? The outdoors, of course! There’s an...

How to Enjoy Eco-Friendly Travel to St. Augustine, FL 

Reduce your carbon footprint while celebrating your best vacation yet in St. Augustine. Discover the great outdoors, try some local cuisine, and tour the Old City’s charming streets. There is so much to see and do in St. Augustine—enjoy it all without harming the...

Five of the Most Romantic Things to do in St. Augustine

What is it about St. Augustine that makes it a perfect city for romance? Is it the historic feel of the downtown district or the stunning beaches with splendid sunsets? Perhaps it’s the perfect combination of Spanish, French, and English cultures that create a unique...

Step Aboard for One of the Best Erie Canal Cruises

In 1817, construction began. By 1825, one of the most famous engineering feats had been completed — the Erie Canal! Mostly dug by hand, this 363-mile wonder stretched from Albany to Buffalo, connecting the Great Lakes with the Atlantic Ocean via the Hudson River. It...

How Social Media Branding Grow’s Your Community P

Social Media Builds Your Brand Develop a Social Community Mindset   To build a successful Social Media Community, you have to think like a community builder.  Throw out your old marketing ideas when it comes to Social Media Marketing.  You have to develop the...

Sales Prospecting in the Age of Digital Relationships *

A Sales Relationship Used to Begin With a Smile and Handshake   Two components of reliable relationship building in sales used to be a smile and a handshake.  Things have certainly changed in the digital world.  So many of today’s interactions take place without...

5 Waterfalls to Visit in Western North Carolina *

Western North Carolina boasts some of the most spectacular waterfalls in the United States. Many of the very best are just a short drive from our luxury bed and breakfast in Waynesville! Visitors can fill a whole day exploring all the beautiful falls in the area. Here...

How to Capture Travelers in Their Moments of Travel Planning *

Today's modern travelers are tech-savvy individuals who believe that to get better deals, they need to do their own research and booking their room at a Bed & Breakfast directly online.  For most, their trip planning process occurs online.  Either on a desktop or...

Art and Craft Events Around Asheville NC

The general Asheville area has become a mecca for artists of all types. It's definitely a hotbed of musical creativity and talent, rivaling its Tennessee neighbor Nashville for musical supremacy. The creative vibe and style also extends to the visual arts, from...

How to use Facebook Messenger Ads For Your B&B *

Businesses can no longer deny the power and potential Facebook has for advertising their product or service. Facebook has 2.07 billion monthly active users and is the most popular social media platform worldwide.  Facebook Messenger Ads are also changing the way...

3 Reasons Agustin Inn Has the Best Breakfast in St. Augustine

If you’re searching for the best breakfast in St. Augustine, you’ve come to the right place! Agustin Inn has everything you need to get your day started on the right foot. From tasty breakfast options to friendly staff, your stay at Agustin Inn will be nothing less...

When music takes you sky high! *

If you could fly over A Butler's Manor -- literally fly, it might look like the view over the house and gardens, beautifully captured in our brand new drone video by the talented team of JJ Photo and Dave King. It all started out through music. We've just added this...

Why New Technology Makes Life Easier At Your B&B P

Many small hotels worry that implementing new technology will inhibit aspects of guest personalization that they are so passionate to deliver. But in reality, this is not the case. The very purpose of technology is to increase human productivity. 78% of global hotel...

Top Winter Getaway Ideas Near the Yellow House

Winter is a wonderful time to visit Western North Carolina for a getaway! Outdoor enthusiasts (and those who don’t mind a little cold) will enjoy activities like skiing, tubing, and winter hiking. Foodies can warm up with hot coffee and cocoa, and visit the bakeries,...

Where Is the Best Place For Weekend Getaways in Western NY?

You deserve a relaxing escape this year, and we can help you make the most of it! If you’re looking for the perfect destination for weekend getaways in Western NY, look no further than Asa Ransom House. Our charming bed and breakfast in Clarence, NY, provides the...

First Time Visitor’s Guide to Maggie Valley *

Located just a few miles from Waynesville, Maggie Valley is a wonderful area worth exploring! Maggie Valley is not so much a town - it is a collection of homes and businesses that flank the highway. Even so, there is still lots to see and do! Here are a few highlights...

Your Guide to the Best St. Augustine Ghost Tours *

With such a rich past that dates back over 450 years, it’s no surprise that the Nation’s Oldest City has its fair share of spirits. St. Augustine is considered one of the most haunted cities in the United States. If you’re fascinated by the paranormal, you’ll be...

Why SEO Is So Valuable For Your Bed and Breakfast P

Search engine optimisation is essential for every business because it informs search engines that the information on your site is the most relevant to the user, drawing more organic traffic to your website by ranking your B&B higher up on results pages. Travelers...

20+ Ways Social Media Benefits Your Business P

How Can Social Media Benefit Your Business?   It’s hard to believe that today more than 3 billion people use social networks around the globe.  Many companies are using social to engage people with their brands.  Sherpa Marketing discovered that more people...

5 Top Barbecue Joints In Asheville NC P

Asheville and Western North Carolina (WNC) are renowned for a thriving restaurant industry, live music scene, modern funky breweries and taprooms as well as cutting-edge technology, and a mix of modern art and Appalachian folk art. Heck, we're even tops in Christmas...

How to Make the Most of Your East Coast Road Trip *

Where will you stop on your East Coast road trip? There are plenty of exceptional pit stops along the Atlantic Coast en route to Fernandina Beach, Florida. A few of our favorites include Charleston, Savannah, and St. Augustine! The 229 miles between Charleston and...

How We’re Keeping You Safe During COVID

Here at A Butler's Manor, we have always taken our cleaning and guest comfort very seriously, and through the Coronavirus pandemic we have been researching best practices to ensure that our guests and our staff stay healthy. Therefore, in compliance with CDC and...

SEO is Central to Your Digital Marketing Strategy *

Why Search Optimization is Vital   What is Search Engine Optimization (SEO)?   Search Engine Optimization (SEO) determines the amount of online visibility which your website or a web page will garner in an organic search results.  An organic search engine...

How Technology Can Attract New Bed & Breakfast Guests *

Developing an effective bed & breakfast digital marketing strategy is a complex process.  Lodging providers often balance the benefits of their online marketing strategy with the components of traditional marketing.  If you want to properly promote your B & B...

Create a consistent social media strategy for your B and B P

Your social profiles for your B&B need to be run much differently to your personal accounts. While you may decide in the moment what photo to share on Facebook and what Instagram filter to use for your personal feeds, you need to develop a consistent social media...

Stop Selling, Social Media Works by Engaging Your Visitors P

Start Engaging Others With Your Social Media   Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product on your...

How to Use Instagram to Promote Your Bed and Breakfast *

If your bed and breakfast isn’t on Instagram yet, you’re missing out. Boasting more than 400 million users, Instagram is quickly becoming one of the most popular platforms for social interaction on the web. The idea is simple: Post one photo, give it a great filter...

4 Things You’ll Find at the Fernandina Farmer’s Market *

Visiting the Fernandina Farmer’s Market is a beloved Saturday morning activity among visitors and locals alike. Located in Fernandina’s historic downtown, it’s the perfect atmosphere to enjoy a leisure weekend on the Florida coast. There’s plenty to discover here that...

Boston Closes Museums, Gyms As Coronavirus Cases Rise Again

The city of Boston will take a step back in its reopening plans starting Wednesday, as coronavirus cases continue to rise. Mayor Marty Walsh announced Monday that Boston will move to a "modified" phase two, step two of its economic reopening plan — and that mayors in...

How Technology Can Keep Your Bed & Breakfast Relevant *

One of the earliest adopters of computers was the travel industry.  So, it's not surprising that they are still dependent on new technology, using it for booking guests hotels, tours, transportation, and activities. While large hospitality chains have the resources...

How to Make Your Business More Personable in 5 Easy Steps P

How Can You Make Your Business More Personable?   Merriam Webster defines personable as pleasant or amiable in person.  That’s a goal that all of us hope we achieve.  After all, everyone wants to be liked, and it’s especially important for your business to be...

Glenda’s Best Apple Strudel Recipe

Fall, we hardly knew ya.. December is coming to a close, and we struggle to account for our activities over the past year. Some of us stream-binged so often that we fried our cable connections. And some of us turned into Marie Kondo, organizing our homes so...

5 Fun Fall Activities In Asheville NC P

There's something about being up here in the mountains of Western North Carolina which tends to bring out the explorer in people. Our area is alive with tourist attractions, outdoor activities, fun things to do, unique events and a wide variety of culinary treats--and...

How Does Your Digital Marketing Strategy Find Your Audience? P

Are You Targeting the Wrong Audience?     What Is Your Target Audience?   With a market full of customers you need to determine the target audience for your business.  When you market your business, the biggest mistake you could make is thinking that...

Why Your Content Marketing Needs to be Snackable P

Make Your Content More Snackable   We’re no longer the family of the 1950’s and 1960’s all gathered around a single TV set for our news and entertainment.  Those days are long gone, and our new reality is so much different. Today everyones’s attention is divided....

Get Social to Increase Your Bed & Breakfast Room Occupancy *

Social media is here to stay, and used correctly, it may even increase room occupancy at your bed & breakfast!   How will potential guests decide to book one of your rooms.  It's likely that they are checking out your social media in addition to review sites...

Ensure That Sustainability is Part of Your Business Plan

Inject Sustainability into Your Business Plan    Sustainability Can’t be an Add-on   Sustainability can’t be an add-on or simply tacked onto your companies business plan.  It needs to be infused into the core of your companies culture and central your the...

5 solutions B&Bs still use which have become redundant *

Due to fear of increasing expenses, many B&B owners are still using outdated hotel technologies. Although it may seem like a sacrifice in the name of saving money, this redundant technology is only hindering the way they manage their property and is inhibiting...

How to Create Brand Recognition Using Social Media Images P

Design Your Social Media Images to Promote Your Brand   Are you posting images across your social media pages?   Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience.  In addition,...

Use Social Media Branding to Grow Your Community

Social Media Builds Your Brand Develop a Social Community Mindset   To build a successful Social Media Community, you have to think like a community builder.  Throw out your old marketing ideas when it comes to Social Media Marketing.  You have to develop the...

7 tips for creating pin-worthy Pinterest images P

If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via...

Romantic Wedding Getaway on the Beach P

To love someone and to have those feelings reciprocated is a thing of joy. When you’ve decided to make the commitment to marriage, you want your wedding and honeymoon to be as special as those feelings. There’s no better way to create unforgettable memories than a...

How To Enjoy Labor Day in St. Augustine, FL P

Summer might be coming to an end, but that doesn’t mean the fun has to stop. Take advantage of the Labor Day holiday and enjoy a long weekend getaway. Stay with us at the luxurious Agustin Inn. We’d love to have you! We’re located in the heart of downtown, keeping you...

Here’s Why You Need to Take an Amelia Island Staycation P

Do you need an escape from the hustle and bustle of everyday life? Between work and daily responsibilities, sometimes you just want to get away from it all with a vacation. When you call the Florida Coast home, you don’t have to spend a lot of time and money to plan...

Accessibility Toolbar