fbpx

IAA Bed & Breakfast Association

Growing Your Business Using Our Community Digital Marketing Strategy

The IAA Bed & Breakfast Association helps new customers find your business.  You can START TODAY FOR FREE by either claiming your business listing on our site or you can create your new business listing.

What is the IAA Bed & Breakfast Association? 

 

The IAA Bed & Breakfast Association is a key component of the International Association Alliance’s (IAA) community of associations, organizations, businesses and individuals that provides your business with access to new customers who are looking for your business and the products or services that you provide.

 

Business association memberships help you build your brand awareness, while increasing your brand’s credibility.  This helps you to “close the deal” with new customers.

 

The IAA Bed & Breakfast Association helps establish the bed and breakfast community business standards that help attract independent businesses to become members.  These independent businesses understand the value of being part of an industry group that provides credibility and helps them build their brand. 

 

See how easy and inexpensive it is for your business to use the power of multiple association memberships to build your business.  Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Why IAA membership is an investment in your business!

 

 

 

IAA membership is a small investment with big rewards and includes membership in our growing number of business associations which include:

 IAA Bar, Pub & Tavern Association

 IAA Bed & Breakfast Association

 IAA Better Business Alliance

 IAA Boutique, Shop & Store Association

 IAA Brewery, Cidery & Distillery Association

 IAA Café, Diner & Restaurant Association

 IAA Farm & Ranch Stay Association

 IAA Global Green Alliance

 IAA Green Business Alliance

 IAA Guide, Outfitter & Tour Association

 IAA Limousine & Coach Association

 IAA Mall, Market & Outlet Association

 IAA Spa & Wellness Association

 IAA Vineyard & Winery Association

 IAA Wedding Association

 

 

Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

 

Do you care about people and the environment? 

 

What kind of business do you think your customers want to do business with?  Customers today are looking for businesses that help people and protect the environment.  To address this need, your membership also includes membership in Accessibility International and Sustainability International.

Why IAA membership is important for your business.

 

When it comes to your business, everything you do on the Internet is done to get your business noticed.  You hope that your website, and social media accounts will attract attention and help someone to become your customer.

 

The Internet is a great place to market your business, but the competition is fierce.  Do you get frustrated knowing that your small business has to compete for customers with huge global companies? 

 

Because you are working with limited resources, you have to provide even more paths for your business to be discovered by new customers.  And when they find you, you have to quickly give them good reasons why they should entrust you with their business. 

 

Please, if you want more new customers to find your business, learn how the International Association Alliance can help your business connect with those customers.  You have to be creative with your marketing, giving potential customers unique ways to find your business.

 

When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others.   Google is the most prominent search and two of Google’s top-ranking factors for any website are BACKLINKS, and CONTENT.  

 

Your Social Media accounts are a great example of how you are building your content and building backlinks to your business content.  You can easily multiply this effect by engaging on IAA’s industry Social Media Groups that will enhance your brand’s web exposure.

CATEGORIES

Why Amelia Island Is One of the Best Road Trips from Atlanta

When traveling from Atlanta, there are plenty of road trip destinations that are worth your while! But one stands out from the rest for its abundant history, delicious dining opportunities, breathtaking beaches, and unbeatable nature scene. Pack the car and hit the...

New Hampshire’s Rock My Soul Kicks Up the Spirit at Christmas

When hard times happen, New England people join hands and push back. Rock My Soul, a New Hampshire roots-based, raise-the-rafters gospel group, has spent months recording a Christmas album from singers’ homes. It is OUT! Need Joy? Since 2004, Rock My Soul has been...

First Timer’s Guide to the Biltmore P

One of the area's most popular attractions is the Biltmore Estate. First-time visitors to the area may be unfamiliar with the Biltmore and its rich history. This article is a first timer's guide to the Biltmore. What is the Biltmore? The Biltmore Estate was the...

10 companies reinventing travel *

The basic tenets of travel stay the same: pack bags, board a plane/train/automobile, see the world. Yet travel trends change all the time, and the approaches we take toward new destinations and epic adventures change along with them. More to the point, the companies...

Use Advertising to Promote Your Amazing Blog Content *

Have You Thought About Advertising Your Amazing Blog?   Have you ever considered advertising your amazing blog?  Today I want to explore this as part of my series of posts on How to Promote Your Blog. Most blog promotion tips are about growing your blog’s...

Our Top Winter Getaway Ideas

Winter is a wonderful time to visit Western North Carolina for a getaway! Outdoor enthusiasts (and those who don't mind a little cold) will enjoy activities like skiing, tubing, and winter hiking. Foodies can warm up with hot coffee and cocoa, and visit the bakeries,...

Your Digital Marketing Strategy Builds Trust in Your Brand

7 Ways to Build Brand Trust Through Marketing   Anyone with marketing in their blood dreams of developing a brand which would have the strong name and visual recognition the original Volkswagen Beetle has around the world.  Don’t we all want to build a brand that...

Build Your Brand Using Your Digital Marketing Strategy P

Use Landing Pages to Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It’s how you build the brand that your customers trust and engage with.  You need to monitor your...

How to get more Google customer reviews P

This post was originally published on March 7, 2018 and was updated on August 4th, 2020. Business owners and operators need to know what their customers think about shopping at their stores, whether it is a brick and mortar shop or an online store offering the same...

You Need to Interact With Your Guests on Social Media P

Exactly the same as communicating in person, via email, or over the phone, social media should be seen as a space for practicing proper customer service techniques. One third of customers say they prefer social media to traditional channels like phone and email. These...

How to get more reservations via your B&B’s website *

Your B&B’s website is one of your most valuable assets. Not only is it the best place for you to promote your property and describe your amenities, but it is also a key location where you can earn the most revenue per booking. Knowing the important role your...

4 of the Best Hidden Things to do in St. Augustine

There are plenty of popular tourist attractions in St. Augustine, making it easy to fill your days with fun activities. It doesn’t matter if you’re a foodie, art enthusiast, or nature lover — you’ll have no trouble finding fantastic things to do. However, there are...

Everything You Need to Know About Hiking on Amelia Island

It’s no secret that Amelia Island offers a little bit of everything to visitors and locals alike. From beautiful beaches to historic architecture, you’ll find it all! One of our favorite things to appreciate around the area? The outdoors, of course! There’s an...

Why Your Content Marketing Needs to be Snackable P

Make Your Content More Snackable   We’re no longer the family of the 1950’s and 1960’s all gathered around a single TV set for our news and entertainment.  Those days are long gone, and our new reality is so much different. Today everyones’s attention is divided....

12 Perfect New England Gifts for the Homesick Yankee

Know someone who’s missing home? From classic foods to “made in New England” essentials, this collection of New England gifts will ease the pain. Here at Yankee and NewEngland.com, we often hear from homesick New Englanders. Sometimes they’ve been living in another...

5 Sure Signs of Spring in Asheville *

When the weather is favorable, there are so many great places and things to see in the greater Asheville area. How do we know that spring is coming? Here are 5 sure signs of spring in Asheville NC! Spring Temps Increase We are starting to see more days with highs in...

How to protect the privacy of your small business

Much like an entrepreneur would incorporate a business to ensure it receives limited liability protection, it is critical that owners of small to medium-sized businesses (SMBs) emphasize protecting the privacy of a small business. Data breaches and cybersecurity...

A Couple’s Guide to Horseback Riding on Amelia Island

The Florida coast is known for its beautiful, white-sand beaches. While relaxing near the water's edge may be the most popular way to spend the day outdoors, there are other options for those looking for an adventure-for-two. If you're searching for something exciting...

4 Things You’ll Find at the Fernandina Farmer’s Market *

Visiting the Fernandina Farmer’s Market is a beloved Saturday morning activity among visitors and locals alike. Located in Fernandina’s historic downtown, it’s the perfect atmosphere to enjoy a leisure weekend on the Florida coast. There’s plenty to discover here that...

How to Make Your Business More Personable in 5 Easy Steps P

How Can You Make Your Business More Personable?   Merriam Webster defines personable as pleasant or amiable in person.  That’s a goal that all of us hope we achieve.  After all, everyone wants to be liked, and it’s especially important for your business to be...

Recipe: The Yellow House French Omelet *

This is the second in our "Taste of The Yellow House" recipe series. These are all easy to make with things you probably already have in your pantry. This recipe looks especially easy (and it really is), but it may take a little practice to get comfortable swirling...

Which Social Media Performs Best for Your Bed & Breakfast *

Some social networking sites have stood the test of time, others seem to go through trends much like viral videos that eventually fade into relative obscurity. Which social media platforms are best to use as part of your social media marketing strategy?  How can you...

How to Make the Most of Your East Coast Road Trip *

Where will you stop on your East Coast road trip? There are plenty of exceptional pit stops along the Atlantic Coast en route to Fernandina Beach, Florida. A few of our favorites include Charleston, Savannah, and St. Augustine! The 229 miles between Charleston and...

Portland Buy Local launches city-wide gift exchange

PORTLAND — The first city-wide gift exchange has been launched by Portland Buy Local just in time for the holidays. Portland Gift Swap, a joint venture with Knack Factory, Mission 3/65, Shop Indie Local and Black Owned Maine, is open to all residents 18 and older in...

Now Entrepreneurs Embrace Sustainability Becoming Eco-preneurs

Is Sustainability A Smart Choice For Your Business?   Beginning in the 1980’s eco-awareness grew from the growth in pollution during the 1960’s.  Today growing consumer demand has brought sustainability into the main stream in business practices. Sustainable...

7 Ways to Enjoy Sustainable Travel on Amelia Island, Florida *

There are plenty of ways to enjoy sustainable travel on Amelia Island! With such an abundance of natural beauty, the community strives to follow sustainable practices to protect our beloved beaches and wildlife. The Amelia Island Convention & Visitors Bureau (CVB)...

6 Secrets to Achieving Work-Life Balance

6 Secrets to Achieving Work-Life Balance   A woman works remotely while also trying to balance her life as a mother. Have you ever heard the phrase, "If you love your job, you'll never have to work again."? Well, that myth is both false and incredibly misleading....

Discovering The Latest Trends In B&B Guest Entertainment P

Today’s travelers are becoming more and more digitally inclined. Guests are now checking-in with their own technologies such as tablets, iPads, laptops and mobile devices. Due to the growing partnership between guest technology and entertainment, customers want to...

Offbeat Things That You Can Do in Asheville NC

Offbeat. Funky. Eclectic. These are words often used to describe Asheville, a city that contradicts itself as often as a new craft brewery opens. Asheville seamlessly blends today’s cutting-edge art and technology with its centuries-old Appalachian folk past. Unlike...

5 Romantic Things To Do in Asheville NC

Asheville - just the name sparks romance - Zelda and Scott Fitzgerald, George Vanderbilt bringing his beautiful young wife Edith to his Biltmore Estate, Carl and "Paula" Sandburg and their goats - it's a place that conjures grand gestures and dreams of love. Autumn,...

See the Best of WNY on These Scenic Drives From Buffalo

There’s so much to enjoy in Buffalo, but don’t forget to head outside the city limits and explore the surrounding area, too! There are several scenic drives from Buffalo to choose from, allowing you to enjoy the natural beauty and small-town charm of Western NY. The...

How Web Analytics Measure Your Digital Marketing Success P

Web Analytics Measure and Quantify   Web Analytics Measure Your Success   Web analytics is the measurement, data collection, analysis and reporting of web data.  This tracking and analyzing of data is done to help understand and optimize web usage.   Using...

Why Choose a Bed and Breakfast over a Hotel for Your Vacation?

When most people schedule a vacation to a different city or state, their first reaction is to look for hotels in the area that they can stay at. But when you do this, you're passing over the incredible benefits that come along with staying at a very different kind of...

Blue Ridge Travel Ideas for the New Normal P

Our recent experience with the Coronavirus has left many of us hesitant leave our homes, let alone travel. At the same time, the self-isolation has also been challenging, and for many, feeding anxiety and depression. We live in the constant tension of feeling cooped...

Trail Hikes around Waynesville

As an innkeeper, I get asked a lot about local attractions and activities, and one of the most common of those is where the best hiking trails are located. Because I am still new to the area, I didn't really have much knowledge about the local trail systems, so I...

5 Reasons to Take the Ghost Tour in St. Augustine

If you're staying at a Saint Augustine beach hotel and you have a taste for the darker and spookier side of things, then you simply can't miss the city's famous ghost tour. The Ghosts & Gravestones tour lets you ride along on the trolley to some of the most...

Is Your Company Customer Focused or Operations Focused P

Is Your Business, Customer or Operations Focused?     Give Your Customer’s a Great Experience   Do you understand what it takes for your company to give customers a great customer service experience?  It takes a lot of effort to create the business...

How Technology Can Attract New Bed & Breakfast Guests *

Developing an effective bed & breakfast digital marketing strategy is a complex process.  Lodging providers often balance the benefits of their online marketing strategy with the components of traditional marketing.  If you want to properly promote your B & B...

Offbeat Things To Do in Asheville NC

Offbeat. Funky. Eclectic. These are words often used to describe Asheville, a city that contradicts itself as often as a new craft brewery opens. Asheville seamlessly blends today's cutting-edge art and technology with its centuries-old Appalachian folk past. Unlike...

Chocolate Bûche de Noël

Chocolate Bûche de Noël A simple chocolate jelly roll recipe becomes an impressive Christmas Bûche de Noël thanks to chocolate filling and buttercream frosting. Use a fork to make ‘wood grain’ lines in the frosting. Total Time: 1 hour, 30 minutes Hands-On Time: 30...

B and B management basics: Email marketing explained *

Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. Email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market...

Experience the Holidays in Asheville NC | Virtual or Live *

Asheville's business community continues to find creative ways for residents and visitors alike to discover and enjoy what makes this unique and charming place so unlike any other. With increased precautions and restrictions due to COVID-19, Wildberry Lodge and the...

A Couple’s Guide for Horseback Riding on Amelia Island *

The Florida coast is known for its beautiful, white-sand beaches. While relaxing near the water’s edge may be the most popular way to spend the day outdoors, there are other options for those looking for an adventure-for-two.  If you’re searching for something...

Embrace Personalization and Win The Social Media Data War! P

It’s a Fight to the Death!   You’re in a fight , and it’s your brand vs. your competitors and your business survival at stake.  The old rules don’t apply anymore because today it’s a 24/7 battle to beat your competition and and serve the customers looking for...

How to Market Your Bed & Breakfast to Millennials *

Born in the 1980s and 1990s, millennials are changing the way that businesses operate.  A valuable market segment, millennial travelers are young and vibrant placing a higher value on experiences rather than material things. Traveling the world in increasing numbers,...

Join Us for an Exclusive Evening with Amazing Food and Wine

One of the things we are extremely passionate about here at The Yellow House is food. This will not a surprise to anyone who has eaten one of our three-course breakfasts in the past month; we have been experimenting with all sorts of new recipes to "up our game" for...

Why B and Bs need a user friendly website, how to create one P

As a B&B owner, you likely take a lot of pride in the experience that you provide your guests. You should offer an intimate, authentic space where guests can gather, relax and connect with one another. You provide the hospitality of an innkeeper, treating your...

When music takes you sky high! *

If you could fly over A Butler's Manor -- literally fly, it might look like the view over the house and gardens, beautifully captured in our brand new drone video by the talented team of JJ Photo and Dave King. It all started out through music. We've just added this...

Stop Selling, Social Media Works by Engaging Your Visitors P

Start Engaging Others With Your Social Media   Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product on your...

Why Marketing’s Future Is Embracing Artificial Intelligence P

Is AI Marketing’s Future?   Balancing analysis and execution has always been part of the marketing equation.   Moving into the digital age marketing has only become more complicated, especially with the growth of social media’s influence.  However, the...

How to Develop Your Successful Digital Marketing Strategy

What’s Your Digital Marketing Strategy?   Don’t be Afraid, Digital Marketing Doesn’t Bite!  I Promise.   Digital Marketing Strategy, three words that strike fear into a lot of small business owners.  It may be difficult, deciding what needs to be done to...

How These 4 SEO Tactics Will Damage Your Brand’s Reputation P

4 SEO Tactics That Damage Your Brand’s Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds’ sterling brand.  For decades, its parks were a fun, wholesome place to take the family....

3 Ways To Fall in Love on Valentine’s Day in St. Augustine

There’s no better way to show your love than with a romantic trip to St. Augustine! From start to finish, a Valentine’s Day in St. Augustine will fill your days with romance, charm, and affection. Hand in hand with your lover, explore the Ancient City’s picturesque...

7 Fun Halloween Events In Asheville NC *

"Hello October, how are you?" In another example of just how odd 2020 has been, we are now at the point where we are personifying days of the week and the months just so we can hold conversations with them. (October's reply: "I'm fine, please tell people that...

5 Interesting and Fun Facts about Western North Carolina

One of the 13 original colonies, North Carolina is a bastion of variety, surprises, and contradictions-both in nature as well as philosophy. It might surprise you to know that, despite our prominent mountainous terrain, North Carolina is actually one of the "wettest"...

Your Digital Marketing Strategy Should Build Your Brand P

7 Ways to Build Brand Trust Through Marketing   Anyone with marketing in their blood dreams of developing a brand which would have the strong name and visual recognition the original Volkswagen Beetle has around the world.  Don’t we all want to build a brand that...

Memorable Remarkable and Relatable Word of Mouth Marketing

Word of Mouth Marketing Defined   According to the Business Dictionary, Word of Mouth Marketing is:   “An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service.  Considered to be the most effective form...

Asheville’s Ultimate Socially-Distanced Vacation Getaway! P

Yearning to get away but wanting something luxuriously rustic and romantic - and not too close to other guests? The Cabin Suites at Wildberry Lodge offer the ultimate socially-distanced vacation getaway in Asheville! Are the Blue Ridge Mountains really blue? Do bears...

How to build guest relationships beyond your B and B’s walls *

In today’s digital world, hotel guests are influenced by digital marketing strategies rather than print, radio, or television ads. Here’s what strategies are most effective for B&B digital marketing and how these strategies can help you build lasting relationships...

5 Sure Signs of Spring in Asheville NC

When the weather is favorable, there are so many great places and things to see in the greater Asheville area. How do we know that spring is coming? Here are 5 sure signs of spring in Asheville NC! Save Big With Our Winter Special At Wildberry Lodge! For those who...

What Your Bed and Breakfast Should Be Tracking And Why *

The powerful tool that should be part of your Bed & Breakfast marketing strategy to attract, reach and convert guests is social media.  Facebook is the most popular of all the social networks available. Over a billion people globally use Facebook to connect to a...

Ensure That Sustainability is Part of Your Business Plan

Inject Sustainability into Your Business Plan    Sustainability Can’t be an Add-on   Sustainability can’t be an add-on or simply tacked onto your companies business plan.  It needs to be infused into the core of your companies culture and central your the...

How to Have the Best Father’s Day on Amelia Island P

After everything our parents do for us, it seems impossible to find the perfect way to say, “Thank you.” However, we have an idea that will come close! This year, treat the dad in your life to a Father’s Day getaway to Amelia Island. Our barrier island on the Atlantic...

Top 5 Reasons To Visit Asheville NC Anytime! P

Greetings from Wildberry Lodge in Asheville NC, where Yellowstone meets the Smokies. People often ask us "when is the best time to visit Asheville?" The answer may (or may not) surprise you: any time of year is a great time to make a trek to Western North Carolina....

How Your Bed & Breakfast Can Stay Up to Date With Trends *

What is an innovative way for your bed & breakfast to maintain high occupancy rates?  By adopting new technology you can stay on top of current industry trends. Forbes recently wrote about five of todays top travel trends.  Here’s how technology can be used on...

How you can use other people’s content to market your BnB *

Being active on the web and developing a positive online presence can be very beneficial to your brand. It allows you to increase your reach, discover new traveler market segments and connect with people who may not have otherwise discovered your B&B. One of the...

See the Best of WNY on These Scenic Drives From Buffalo P

There's so much to enjoy in Buffalo, but don't forget to head outside the city limits and explore the surrounding area, too! There are several scenic drives from Buffalo to choose from, allowing you to enjoy the natural beauty and small-town charm of Western NY. The...

How Innovation Can Clean Up Our Environmental Mess P

Can Innovation Solve Our Environmental Problems?   Innovation is an abused business buzzword that is often applied to the topic of sustainability.  Online literature is full of articles and reports on sustainability and innovation, sometimes converged into...

5 Fun Fall Activities In Asheville NC *

There's something about being up here in the mountains of Western North Carolina which tends to bring out the explorer in people. Our area is alive with tourist attractions, outdoor activities, fun things to do, unique events and a wide variety of culinary treats--and...

Where Is the Best Lodging Near Fort Clinch State Park?

What brings you to Amelia Island? Natural beauty is the No. 1 reason visitors come to our area each year. Amelia Island is home to hundreds of acres of hiking trails, bike paths, fishing holes, and more across nearby state parks. Fort Clinch State Park is one of our...

5 Email marketing tips for your bed and breakfast

Large chains are taking over more and more of the restaurant market each year, making it difficult for smaller businesses to connect with an audience and differentiate themselves from other options. In such a competitive space, marketers need to leverage every tool at...

Start Your New Digital Marketing Strategy Today *

Your Digital Marketing Future Begins NOW!   Being a business owner isn’t easy, so much to do and so little time.  Even on your best, most productive days your attention is drawn in many directions and it can be difficult but you need to focus on the future when...

Top Tips for Winter Visitors

This morning we woke up to a beautiful snow covered landscape! This was the first "real" snow that we have seen since we moved to the area, and I have to say, it is a gorgeous sight. Locals tell us that this has been an unseasonably warm December and January, so we...

Three Essentials for the Best Spring in St. Augustine, FL

Whether you’re visiting for spring break or the whole season, St. Augustine will charm you every day. Ancient City is a superb place for a spring getaway! Complete with sandy beaches, sunny days, exciting outdoor activities, and lively annual events, Spring in...

Online Booking Sites are Important to Your Marketing Strategy *

At the IAA Bed & Breakfast Association we believe it is important to include online channels in your online marketing plan, if you want to generate the highest possible revenues and increase your occupancy rates. 4 reasons why you should maximise the use of Online...

How you can use Geo-Targeting to Attract Specific Guests

When you look at promoting your bed and breakfast, you already know where most of your previous guests come from.  Or you know where you would like them to come from.  How do you target your marketing toward specific locations? Here are some ways you can start...

Use Social Media Branding to Grow Your Community P

Develop a Social Community Mindset   To build a successful Social Media Community, you have to think like a community builder.  Throw out your old marketing ideas when it comes to Social Media Marketing.  You have to develop the social mindset essential to...

Your Guide to the Best St. Augustine Ghost Tours *

With such a rich past that dates back over 450 years, it’s no surprise that the Nation’s Oldest City has its fair share of spirits. St. Augustine is considered one of the most haunted cities in the United States. If you’re fascinated by the paranormal, you’ll be...

Join the Manor’s Sleep Around Club

It started out as a joke when a room wasn’t available for the entire span of time that a guest wanted to book, necessitating a change of rooms during their visit. “You’re joining the Sleep Around Club,” we’d tell them. “The elite club of people who have slept in every...

5 of the Best Niagara Falls Christmas Events *

Is a relaxing getaway on your Christmas wish list this year? We can help make it come true! Below, you'll find some of our favorite Niagara Falls Christmas events. They're all a short drive from our bed and breakfast in Clarence, NY! From gingerbread houses to...

Great Takeout Restaurants in Hendersonville, NC

Whether you’re looking for an easy night in, a spontaneous picnic in the woods or you want to socially distance, picking up takeout in Hendersonville is just as delicious as a full sit down restaurant. Here are a couple of great restaurants that will package up their...

3 Fun Ways to Explore Amherst State Park P

Get outside and explore nature this season! If you’re looking for the perfect place to enjoy the great outdoors in Western NY, try Amherst State Park. Measuring 80 acres, it’s a hidden gem offering fantastic trails and landscapes. Here, you can avoid the crowds that...

Short Registration Forms Result in Better Visitor Engagement P

Don’t Use Lengthy Registration Forms   Anything you require your visitors to do, creates a barrier between you and them.  Think about what your response is when you are asked to complete a form with lots of questions.  Either you ignored it and clicked away or...

12 Top-Rated Things to Do in Hendersonville, NC

  Small enough to make sightseeing easy but dynamic enough to offer a long list of things to do, Hendersonville makes you want to linger. Wander through the eclectic mix of shops in the pedestrian-friendly downtown or enjoy a leisurely lunch on a sunny patio, and...

Social Listening Energizes Your Digital Marketing Strategy *

Can Social Listening Improve Your Marketing?   It’s not easy to build an effective Digital Marketing Strategy.  All the content bombarding your audience every day makes it difficult to garner the attention you need.  The question is, what can you do to stand out?...

How to use Google Hotel Ads at your B&B *

With the launch of Google Hotel Ads (GHA), Google has simultaneously made it easier for hotels to reach their guests and for travellers to find the perfect room wherever they roam. If you’re thinking of making the plunge, see how Google Hotel Ads can deliver a revenue...

Choosing the Best St. Augustine Beach Resort

You've decided to spend your vacation on or near St. Augustine Beach. Where will you stay? It depends on what you're looking for. Are you looking for a place with everything you need at your fingertips? Do you want an inexpensive place where you can rest before going...

How you can grow your bed and breakfast business

The use of apps has become a necessity in our lives.  Everyone has loaded a few mobile apps on your phone! Today there’s pretty much an app for anything you can imagine; from social media, to exercise tracking, to cooking, to music, and more. But did you know that...

How A Great Customer Experience Energizes Customer Validation P

Your Great Customer Experience Creates Customer Validation!     Your Customer Experience is a Philosophy!   Many people think of customer service as a department.  I believe that customer service is part of a companies philosophy, not a company...

How to capitalise on destination marketing at your B&B *

Rather than focusing solely on your B&B marketing strategy, you may want to consider working with other local tourism businesses to create a destination marketing campaign. Destination marketing can generate buzz about your region and bring an influx of travellers...

How Can Social Listening Energize Your Digital Marketing?

Can Social Listening Improve Your Marketing?   It’s not easy to build an effective Digital Marketing Strategy.  All the content bombarding your audience every day makes it difficult to garner the attention you need.  The question is, what can you do to stand out?...

Facebook is Perfect for Promoting Your Blog Content *

Facebook – The Most Popular Social Network   Facebook is the premiere global social network and ranks number one  among the most popular social networks worldwide.  With 2.3 billion users worldwide, Facebook logs over 7.2 billion page visits every day.  This...

Here are 3 of the Best Amelia Island Bike Trails

There may be no means of exploration more relaxing and charming than by bicycle. It’s one of our personal favorites! After all, Amelia Island is known as one of Flordia’s most beautiful places for biking. We’ve compiled a shortlist of the best Amelia Island bike...

Classic Deviled Eggs

Classic Deviled Eggs A tray of classic deviled eggs is always a welcome sight at any party, picnic, or cookout. Total Time: 25 Yield: 16 eggs   Ingredients 8 hard-boiled eggs 3-4 tablespoons mayonnaise 2 teaspoons Dijon mustard 1/4 teaspoon cayenne pepper 2...

Blue Ridge Travel Ideas for the New Normal

Our recent experience with the Coronavirus has left many of us hesitant leave our homes, let alone travel. At the same time, the self-isolation has also been challenging, and for many, feeding anxiety and depression. We live in the constant tension of feeling cooped...

10 Interesting Facts About Online Travel Sales in the US *

As we know, online is becoming by far the most popular method for people to purchase travel options such as accommodation. Whether it’s through online travel agents, direct hotel website bookings, or another medium, online bookings continue to grow thanks to the...

9 Perfect New England Gifts for the Homesick Yankee P

We often hear from homesick New Englanders. Sometimes they’ve been living in another state or country for decades, sometimes for only a few months, but the sentiment is always the same. New England — with its rocky coastline, majestic mountains, quiet corners, and...

How Much Will Your Customers Tolerate Before Leaving? *

How Calluses Prevent Blisters   I played golf with a friend last week. At the end of our round, he had blisters on his hands. He didn’t play very often, even through his gloves his golf clubs rubbed his skin raw. My hands were just fine. Fortunate I get to play...

6 Reasons to Combine Your Walk-In and Online Distribution *

Many bed & breakfast owners prioritize their online distribution strategy, and with good reason.  This is done because a growing number of travelers are using online resources to browse accommodations.  Ultimately many will choose to their upcoming stay online....

Networking is a Great Way to Promote Your Amazing Blog *

Let’s Turn Our Attention to Networking for Blog Promotion   What is Networking?  A quick online search found the following definition which I feel is pretty appropriate.  Networking is “the action or process of interacting with others to exchange information and...

5 of the Best Niagara Falls Christmas Events

Is a relaxing getaway on your Christmas wish list this year? We can help make it come true! Below, you’ll find some of our favorite Niagara Falls Christmas events. They’re all a short drive from our bed and breakfast in Clarence, NY! From gingerbread houses to...

Accessibility Toolbar