IAA Bed & Breakfast Association

Growing Your Business Using Our Community Digital Marketing Strategy

The IAA Bed & Breakfast Association helps new customers find your business. You can START TODAY FOR FREE by either claiming your business listing on our site or you can create your new business listing.

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What is the IAA Bed & Breakfast Association?

The IAA Bed & Breakfast Association is a key component of the International Association Alliance’s (IAA) community of associations, organizations, businesses and individuals that provides your business with access to new customers who are looking for your business and the products or services that you provide.

Business association memberships help you build your brand awareness, while increasing your brand’s credibility. This helps you to “close the deal” with new customers.

The IAA Bed & Breakfast Association helps establish the bed and breakfast community business standards that help attract independent businesses to become members. These independent businesses understand the value of being part of an industry group that provides credibility and helps them build their brand.

See how easy and inexpensive it is for your business to use the power of multiple association memberships to build your business. Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Why IAA membership is an investment in your business!

IAA membership is a small investment with big rewards and includes membership in our growing number of business associations which include:

IAA Bar, Pub & Tavern Association

IAA Bed & Breakfast Association

IAA Better Business Alliance

IAA Boutique, Shop & Store Association

IAA Brewery, Cidery & Distillery Association

IAA Café, Diner & Restaurant Association

IAA Farm & Ranch Stay Association

IAA Global Green Alliance

IAA Green Business Alliance

IAA Guide, Outfitter & Tour Association

IAA Limousine & Coach Association

IAA Mall, Market & Outlet Association

IAA Spa & Wellness Association

IAA Vineyard & Winery Association

IAA Wedding Association

Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Do you care about people and the environment?

What kind of business do you think your customers want to do business with? Customers today are looking for businesses that help people and protect the environment. To address this need, your membership also includes membership in Accessibility International and Sustainability International.

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Why IAA membership is important for your business.

When it comes to your business, everything you do on the Internet is done to get your business noticed. You hope that your website, and social media accounts will attract attention and help someone to become your customer.

The Internet is a great place to market your business, but the competition is fierce. Do you get frustrated knowing that your small business has to compete for customers with huge global companies?

Because you are working with limited resources, you have to provide even more paths for your business to be discovered by new customers. And when they find you, you have to quickly give them good reasons why they should entrust you with their business.

Please, if you want more new customers to find your business, learn how the International Association Alliance can help your business connect with those customers. You have to be creative with your marketing, giving potential customers unique ways to find your business.

When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others. Google is the most prominent search and two of Google’s top-ranking factors for any website are BACKLINKS, and CONTENT.

Your Social Media accounts are a great example of how you are building your content and building backlinks to your business content. You can easily multiply this effect by engaging on IAA’s industry Social Media Groups that will enhance your brand’s web exposure.

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“Jelly Doughnut” French Toast

This is the easiest French toast recipe I make, and it's a guest favorite. The recipe appears in "A Butler's Manor: The Cookbook" as Raspberry Cream French Toast, but it is so often compared to a jelly doughnut that we've renamed it. I use a french baguette cut on the...

3 of the Best Spots for Shopping in East Aurora, NY P

With ten exclusive guest rooms and an in-house restaurant that serves five-star, farm-to-table cuisine complete with herbs fresh from our Inn’s own garden, Asa Ransom House knows what visitors desire at a bed and breakfast. That experience is all about relaxing and...

Your Guide to Historic Downtown Fernandina Beach

Historic downtown Fernandina Beach is known as Amelia Island’s most charming corner, decorated with ornate homes from the Gilded Age and more quaint boutiques and shops than anyone can count. This is one piece of the island that you won’t want to miss. Here are our...

Here Is Why You Need to Travel to St. Augustine, FL

Treat yourself to the vacation of a lifetime and visit the oldest city in the nation— St. Augustine, Florida. When you travel to St. Augustine, FL, you can enjoy a variety of fun-filled attractions, including a historic district, miles of beaches, an array of tours on...

9 Perfect New England Gifts for the Homesick Yankee P

We often hear from homesick New Englanders. Sometimes they’ve been living in another state or country for decades, sometimes for only a few months, but the sentiment is always the same. New England — with its rocky coastline, majestic mountains, quiet corners, and...

Can Influencers Help You Crush Your Competition? *

Stay Competitive in the Growing World of Influencer Marketing It seems as if Influencer Marketing is everywhere. Just this week, I read and commented on two pieces about Influencer Marketing. One of these from Jeff Epstein was called “How to Stay Competitive...

Blue Lake Ranch Knows, and Loves Weddings

The month of February is all about love. As people have gotten engaged over the holidays and maybe even Valentine's Day, we know that lots of couples have some amazing weddings to plan. Blue Lake Ranch knows weddings! We also love weddings and couldn't be more...

What to Look for in Your Beach Vacation Resort *

Just down the coast from Jacksonville, St. Augustine is a town rich in history set along beautiful sunlit beaches. Founded in 1565 by Spanish explorers, St. Augustine is the oldest city in the United States and is known as "The Ancient City." Today, tourists stroll...

Art and Craft Events Around Asheville NC

The general Asheville area has become a mecca for artists of all types. It's definitely a hotbed of musical creativity and talent, rivaling its Tennessee neighbor Nashville for musical supremacy. The creative vibe and style also extends to the visual arts, from...

Get Social to Increase Your Bed & Breakfast Room Occupancy *

Social media is here to stay, and used correctly, it may even increase room occupancy at your bed & breakfast! How will potential guests decide to book one of your rooms. It's likely that they are checking out your social media in addition to review sites...

How showcasing your business will help you exceed your goals

The post Unleashed Productions: Showcasing businesses & exceeding goals appeared first on GoDaddy Blog. Foster Coburn is the mind behind Unleashed Productions, Inc., specializing in web design and graphics solutions. You can find Unleashed Productions on...

How email marketing boosts your Bed & Breakfast bookings *

Email continues to be the Marketing King, acting as a consistent and strong driver, building your websites traffic, engagement and bookings. Somehow, even though you intuitively know you should be using it more, email blasts seem more appropriate to laptop sales or...

A Guide to the Best Couples Getaway in St. Augustine, FL P

Where will you spend your next romantic getaway? We think you should visit the charming, gorgeous city of St. Augustine, Florida, and stay at the luxurious bed and breakfast, Agustin Inn. Our inn is located in the historic district and within walking distance to all...

How to Fully Experience the La Plata Mountains

Welcome to our beautiful backyard! The best kept secret in Southwest Colorado lives here: the La Plata Mountains. Immerse yourself in the true Colorado experience when you stay at Blue Lake Ranch, a short 15 minute drive to the base of the mountains! There's nothing...

Your Guide to the Best Holiday Lights in Asheville *

It's hard to believe that we're already thinking of the winter holidays when summer is just ending, but we've got to make those plans early to concoct the best strategy for seeing all the best holiday lights in the best season of the year! What a lovely idea for a...

12 Perfect New England Gifts for the Homesick Yankee

Know someone who’s missing home? From classic foods to “made in New England” essentials, this collection of New England gifts will ease the pain. Here at Yankee and NewEngland.com, we often hear from homesick New Englanders. Sometimes they’ve been living in another...

3 Reasons Why You Should Attend Key Travel Trade Shows and Events *

Trade shows and industry events are where hoteliers can go to network, learn about the latest industry resources and receive the latest news, updates and developments for their niche sector of the travel market. If you are a B&B operator, you should make it a...

A Couple’s Guide to Horseback Riding on Amelia Island

The Florida coast is known for its beautiful, white-sand beaches. While relaxing near the water's edge may be the most popular way to spend the day outdoors, there are other options for those looking for an adventure-for-two. If you're searching for something exciting...

Four of the Best Wine Bars in St. Augustine

The incredible variety and flavor of the many wine bars in St. Augustine make this lively coastal city the ideal place to find your new favorite wine. This breathtaking coastal region houses some of the best wineries on the East Coast. Everything you need to plan the...

3 Ways To Fall in Love on Valentine’s Day in St. Augustine

There’s no better way to show your love than with a romantic trip to St. Augustine! From start to finish, a Valentine’s Day in St. Augustine will fill your days with romance, charm, and affection. Hand in hand with your lover, explore the Ancient City’s picturesque...

7 New Businesses and Eateries to Try in Asheville NC

Welcome 2021! Here in Western North Carolina, where "Yellowstone" meets the Great Smoky Mountains, we are as excited about 2021 as a child watching fresh flakes of snow drift down from the sky. We are especially excited about the new businesses in greater Asheville...

Build Your Brand Using Your Digital Marketing Strategy P

Use Landing Pages to Manage Your Reputation Building your reputation, which is synonymous with your brand is how successful businesses establish themselves. It’s how you build the brand that your customers trust and engage with. You need to monitor your...

How Technology Can Attract New Bed & Breakfast Guests *

Developing an effective bed & breakfast digital marketing strategy is a complex process. Lodging providers often balance the benefits of their online marketing strategy with the components of traditional marketing. If you want to properly promote your B & B...

Winter Activities in Hendersonville

While many people think of visiting the mountains in the summertime, the winter is actually a wonderful time to visit Hendersonville and the surrounding area! Take advantage of all that the Blue Ridge Mountains have to offer without the crowds that the warmer months...

Make Your Customer Bill of Rights Your Customer Experience P

Why You Need a Customer Bill of Rights Your company “Creed” is a brand promise that is simple, concise and easily understood by both employees and customers. A Brand Promise lays out generally what customers can expect when they deal with your business. Your...

Can You Name Ten Reasons Your Customers Do Business With You *

Can You Give Me Ten Reasons to do Business With You? It’s a very valid question that you should ask yourself. Can you give me ten reasons I should do business with you or your company? I’m talking about good reasons that have substance and are unique....

Cliffside…now fit for a King! (Bed, that is!)

Estimated Reading Time: 2 minutes Like children, you're never supposed to have a favorite when it comes to rooms at your bed and breakfast. But, guilty secret, I do. As a native Californian whose spiritual home is Laguna Beach, I admit to being partial to Cliffside,...

5 tips to sell more rooms to solo travellers at your B&B *

Once, vacationers moved in pairs or families almost exclusively. Only those in the business class travelled alone frequently, and even a few decades ago, it was relatively uncommon to see solo travellers making their way across the United States or Europe. Today? Not...

You Can Build Your Online Brand Reputation and Credibility *

How to Manage Your Online Reputation What is reputation management? Reputation is usually defined as the power to influence and control your reputation as viewed by others. This was originally a term associated with public relations. How to Influence...

Is Your Bed & Breakfast Targeting The Wrong Audience? *

What is your marketing strategies target when promoting your Bed & Breakfast to prospective guests? The first thing you need to determine is who is your target audience. Your digital marketing strategy should be designed to attract the most motivated travelers...

Start Your New Digital Marketing Strategy Today *

Your Digital Marketing Future Begins NOW! Being a business owner isn’t easy, so much to do and so little time. Even on your best, most productive days your attention is drawn in many directions and it can be difficult but you need to focus on the future when...

Offbeat Things That You Can Do in Asheville NC

Offbeat. Funky. Eclectic. These are words often used to describe Asheville, a city that contradicts itself as often as a new craft brewery opens. Asheville seamlessly blends today’s cutting-edge art and technology with its centuries-old Appalachian folk past. Unlike...

Our Top Winter Getaway Ideas

Winter is a wonderful time to visit Western North Carolina for a getaway! Outdoor enthusiasts (and those who don't mind a little cold) will enjoy activities like skiing, tubing, and winter hiking. Foodies can warm up with hot coffee and cocoa, and visit the bakeries,...

3 Fun Ways to Explore Amherst State Park P

Get outside and explore nature this season! If you’re looking for the perfect place to enjoy the great outdoors in Western NY, try Amherst State Park. Measuring 80 acres, it’s a hidden gem offering fantastic trails and landscapes. Here, you can avoid the crowds that...

How Much Will Your Customers Tolerate Before Leaving? *

How Calluses Prevent Blisters I played golf with a friend last week. At the end of our round, he had blisters on his hands. He didn’t play very often, even through his gloves his golf clubs rubbed his skin raw. My hands were just fine. Fortunate I get to play...

Is Your Company Customer Focused or Operations Focused P

Is Your Business, Customer or Operations Focused? Give Your Customer’s a Great Experience Do you understand what it takes for your company to give customers a great customer service experience? It takes a lot of effort to create the business...

7 tips for creating pin-worthy Pinterest images P

If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via...

National Parks And Historic Sites Near Asheville NC

With spring just waiting around the proverbial corner, one great way to celebrate its arrival is by making a pilgrimage to any one of 423 National Park Sites across the US. Fortunately for Wildberry Lodge guests, we have several National Park sites within a short...

Recipe from The Yellow House: Cinnamon Roasted Pears

Many of us are staying at home right now, which means we are cooking more at home than we used to. If you are like me, you may be looking to try something new. You have also probably found yourself with a little extra anxiety about making a run to the store when you...

Are you closely monitoring your B&B’s social media feedback? *

When you are running a B&B social media page, you can’t simply create a post and promptly forget about it. In fact, it’s the minutes and hours following a social post that are the most important for your business. You need to continually monitor all posts and...

FREE eBook: The Traveler’s Journey to Your B&B *

Every traveler who books online goes through a journey. This free eBook will cover all the steps that traveler’s take on their online booking journey: Dreaming stage Planning stage Booking stage Experiencing stage Learn everything you need to know about their online...

Which Social Media Performs Best for Your Bed & Breakfast *

Some social networking sites have stood the test of time, others seem to go through trends much like viral videos that eventually fade into relative obscurity. Which social media platforms are best to use as part of your social media marketing strategy? How can you...

How Apple Maps Hotel Reviews Help Your Bed & Breakfast *

Even though this has been around for a while, everyone may not be aware of it's capabilities and you can use it to help your bed & breakfast attract new customers. When Apple released it's reviews feature to their ‘Maps’ application it was a game-changer. This...

Use Social Media Branding to Grow Your Community

Social Media Builds Your Brand Develop a Social Community Mindset To build a successful Social Media Community, you have to think like a community builder. Throw out your old marketing ideas when it comes to Social Media Marketing. You have to develop the...

Give Someone You Love the Gift of Anticipation

Admit it. Ever since the COVID-19 lockdown began, you've done so much online shopping that your Amazon Prime delivery guy is now on your holiday gratuity list. And now it's the holiday season and you've got every possible thing you want, so what is there left to give...

Why persistence is key when it comes to B&B marketing *

In all likelihood, a potential guest is not going to book a stay at your property after stumbling upon your B&B website for the first time. Most travellers are going to do significant research online before they ultimately decide on where they want to stay, so you...

Your Brand’s Authenticity Must be Unscripted and Genuine *

You Can’t Script Authenticity in Your UX Your Authenticity is Customer Focused It’s easy to know when you are dealing with a customer service representative who is less than sincere. They lack authenticity which goes hand in hand with their insincerity....

Your Digital Marketing Strategy Should Build Your Brand P

7 Ways to Build Brand Trust Through Marketing Anyone with marketing in their blood dreams of developing a brand which would have the strong name and visual recognition the original Volkswagen Beetle has around the world. Don’t we all want to build a brand that...

Are chatbots as effective as traditional customer service? *

Traditional customer service call centers are becoming a thing of the past. We are in an age where technology is creating a world dominated by digital interactions. It's 2020 and as predicted we're having more conversations with bots then our significant other. If...

First Timer’s Guide to Great Smoky Mountains National Park *

Great Smoky Mountains National Park is a key attraction in Western North Carolina. The Park has over 522,000 acres of mountains, waterfalls, streams, caves, trails, campsites, and wildlife. Because the park is so large and there is so much to do, first time visitors...

Engage Your Visitors by Selecting the Best Blog Category

How to Choose Categories for Your Blog What are Blog Categories? Blog Categories are used to sort and group content into different topics sections. A blog publishing content on a variety of topics can divide their website into sections using Category...

How to Avoid Usability Mistakes in Your Website Design

Don’t Make These Website Usability Mistakes Great designers and developers understand how important usability is in everything they produce. If a website is usable it offers visitors a great user experience. And, great user experiences lead to happy...

Embrace Your Community Growth Using Social Media Branding

5 Romantic Things To Do in Asheville NC

Asheville - just the name sparks romance - Zelda and Scott Fitzgerald, George Vanderbilt bringing his beautiful young wife Edith to his Biltmore Estate, Carl and "Paula" Sandburg and their goats - it's a place that conjures grand gestures and dreams of love. Autumn,...

What’s the Best Way to Share Information? P

The post Movie or Miniseries: What’s the Best Way to Share Information with Your Readers? appeared first on ProBlogger. This post is based on episode 149 of the ProBlogger podcast. So you’ve come up with a great idea for a blog post. It’s a great topic, has plenty...

How to Interact With B and B Guests on Social Media

Exactly the same as communicating in person, via email, or over the phone, social media should be seen as a space for practising proper customer service techniques. One third of customers say they prefer social media to traditional channels like phone and email. These...

See the Best of WNY on These Scenic Drives From Buffalo *

There's so much to enjoy in Buffalo, but don't forget to head outside the city limits and explore the surrounding area, too! There are several scenic drives from Buffalo to choose from, allowing you to enjoy the natural beauty and small-town charm of Western NY. The...

Use Social Media Branding to Grow Your Community P

Develop a Social Community Mindset To build a successful Social Media Community, you have to think like a community builder. Throw out your old marketing ideas when it comes to Social Media Marketing. You have to develop the social mindset essential to...

Get outdoors: LOT’s of public activities in safe venues

Do you suspect the Covid quarantine has driven live performance off the New England stage? Not so! Many places are presenting outdoor music and other entertainments in socially distance settings, with safeguard such as online ticket purchases and limited or timed...

20+ Ways Social Media Benefits Your Business P

How Can Social Media Benefit Your Business? It’s hard to believe that today more than 3 billion people use social networks around the globe. Many companies are using social to engage people with their brands. Sherpa Marketing discovered that more people...

The Difference Between Guests and Luxury Guests at Your B&B *

Each and every guest who books a room at your Bed & Breakfast is unique. Their interests and desires translate into a variety of needs during their stay. Here we are going to look at the differences between average guests and luxury guests. Luxury guests have...

Grandma Goldberg’s Honey Cake

Grandma Goldberg’s Honey Cake Honey cake recipe and memories from the Brass Sisters, Marilynn and Sheila. Our mother, Dorothy Katziff Brass, taught us how to cook as soon as we could reach the table. She had a wonderful recipe for honey cake, but for some reason we...

5 Locally-Owned Restaurants to Explore in Asheville NC *

Hungry? You won't be for long; downtown Asheville and the surrounding area has a very vibrant and thriving restaurant scene. A wide variety of tastes await, from good ol' Southern barbecue to award-winning fine dining. Due to our region's extremely productive soil,...

Hidden Attractions in St. Augustine That You Must Visit P

Some will say that St. Augustine is an attraction in and of itself. Just roaming the cobblestone streets of this charming north Florida coastal town is a wonderful travel experience. However, if you’re really interested in digging into this town’s history, culture,...

How you can use other people’s content to market your BnB *

Being active on the web and developing a positive online presence can be very beneficial to your brand. It allows you to increase your reach, discover new traveler market segments and connect with people who may not have otherwise discovered your B&B. One of the...

Explore Gooseberry Island near New Bedford MA

The Buzzard’s Bay Coalition will host some cool outdoor events on Columbus Day weekend at Horseneck Point Life-Saving Station near New Bedford, Massachusetts. An open house and photo scavenger hunt will happen at Horseneck Point Life-Saving Station October 10 to...

A Doctor’s Prescription for Good Customer Service

I wanted to share a great post from my favorite customer service guru, Shep Hyken. A Doctor’s Prescription for Good Customer Service Here’s another great story we can learn from. This reminds us that having a good system with good people who understand how to...

How Your Bed & Breakfast Can Win Back Abandoned Reservations *

Would you know if someone’s visited your bed & breakfast website? What if they visited and then left without making a booking. That’s not a good scenario for you. Don't you wish you had a second chance with them? You may wonder if there anything that you...

Garden Tours and More Near Asheville NC

Over the past few months, we've been experiencing what can best be described as a collective "Rip Van Winkle" moment: slowly awakening from a very long hibernation, and realizing that we are tired of being cooped up for months on end. Wildberry Lodge is encouraging...

3 of the Best Spots for Shopping in East Aurora, NY

With ten exclusive guest rooms and an in-house restaurant that serves five-star, farm-to-table cuisine complete with herbs fresh from our Inn's own garden, Asa Ransom House knows what visitors desire at a bed and breakfast. Your If you're a shop-till-you-drop...

Save Time Scheduling Your Bed & Breakfast Social Media Posts *

If you don't have extra time each day, it’s difficult for you to regularly check and update their various Bed & Breakfast business social media accounts. Scheduling your Social Media posts is the best way to recover your freedom because it decreases the time you...

4 Types Of Guests Will Stay At Your Bed & Breakfast *

Each of your Bed & Breakfast guests is unique and will have their own reason to visit your area. People travel for many reasons, though there are certain common guest types that you may be called upon to host at your property. Can you name the different traveler...

5 B&B Features That Can Make A Big Difference P

Cutting edge technology is a great way to improve the guest experience and increase efficiency at your B&B, but it’s not the only way to impress your guests. Sometimes, it’s the small and thoughtful touches that leave a lasting impression on travelers who stay at...

You Need to Explore These Popular St. Augustine Attractions

St. Augustine, Florida, was founded in 1565 and is known as the oldest city in the United States. It is full of rich history and is home to unique landmarks, fascinating museums, romantic inns, and interesting attractions. When you plan your getaway to explore this...

Boston Closes Museums, Gyms As Coronavirus Cases Rise Again

The city of Boston will take a step back in its reopening plans starting Wednesday, as coronavirus cases continue to rise. Mayor Marty Walsh announced Monday that Boston will move to a "modified" phase two, step two of its economic reopening plan — and that mayors in...

Your Guide to the Best St. Augustine Ghost Tours

With such a rich past that dates back over 450 years, it’s no surprise that the Nation’s Oldest City has its fair share of spirits. St. Augustine is considered one of the most haunted cities in the United States. If you’re fascinated by the paranormal, you’ll be...

How Social Media Makes Your Business Better *

How can Social Media Benefit Your Business? Consider that there are now more than 3 billion using social networks across the globe. And Social Media is their preferred method to engage with brands. It’ not surprising that Sherpa Marketing found that more...

Southwest Souffle

For about ten years, we had the pleasure of hosting a shy teenage boy and his mother during the week-long Hampton Classic Equestrian Show where Zach competed as a show jumper. One of the mornings during his second year with us, I made this breakfast for them. Zach...

6 Secrets to Achieving Work-Life Balance

6 Secrets to Achieving Work-Life Balance A woman works remotely while also trying to balance her life as a mother. Have you ever heard the phrase, "If you love your job, you'll never have to work again."? Well, that myth is both false and incredibly misleading....

Fall foliage drives in Vermont *

Vermont might be the most legendary of the three northern New England states, as people from around the world pore over pictures of blazing red, orange and gold foliage. Your drive along Vermont’s river valleys and up the coast or Lake Champlain should include a...

21 Ways to Make Your Business Better Using Social Media P

Romantic Wedding Getaway on the Beach P

To love someone and to have those feelings reciprocated is a thing of joy. When you’ve decided to make the commitment to marriage, you want your wedding and honeymoon to be as special as those feelings. There’s no better way to create unforgettable memories than a...

Create a consistent social media strategy for your B and B P

Your social profiles for your B&B need to be run much differently to your personal accounts. While you may decide in the moment what photo to share on Facebook and what Instagram filter to use for your personal feeds, you need to develop a consistent social media...

Your Digital Marketing Strategy Builds Trust in Your Brand

How To Have a Great Day Biking St. Augustine, FL P

You may be asking yourself, “is St. Augustine bike–friendly?” Of course, it is! Biking St. Augustine, FL, is the best way to explore the city off the beaten path. You can pedal through downtown, over the Bridge of Lions, along the shoreline, and more! There’s no doubt...

Instagram Contests Make Guests Compete for Your B & B *

One of the best ways to engage your bed & breakfast’s audience on social media is to host a contest. With its photo-centric platform, Instagram is a great portal for your bed & breakfast to create a social media contest. To get your creative juices flowing,...

B and B management basics: Email marketing explained *

Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. Email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market...

Social Listening Energizes Your Digital Marketing Strategy P

Can Social Listening Improve Your Marketing? It’s not easy to build an effective Digital Marketing Strategy. All the content bombarding your audience every day makes it difficult to garner the attention you need. The question is, what can you do to stand out?...

5 of the Best Niagara Falls Christmas Events

Is a relaxing getaway on your Christmas wish list this year? We can help make it come true! Below, you’ll find some of our favorite Niagara Falls Christmas events. They’re all a short drive from our bed and breakfast in Clarence, NY! From gingerbread houses to...

How Social Media Branding Grow’s Your Community P

Should You Promote Your Destination Instead of Your B & B? *

Few of us have grown up without an iconic image pressed into our memory. An image of a place that we feel compelled to visit. It might be the Statue of Liberty, the Eiffel Tower, the Pyramids in Egypt or countless other treasures around the globe. Most travelers...

When music takes you sky high! *

If you could fly over A Butler's Manor -- literally fly, it might look like the view over the house and gardens, beautifully captured in our brand new drone video by the talented team of JJ Photo and Dave King. It all started out through music. We've just added this...

6 Clever Ways to Get Direct Online B and B Reservations *

Although it's good to have both direct bookings and Online Travel Agent (OTA) bookings, driving more direct reservations is every bed & breakfast owner’s dream. Increasing your direct bookings means one thing – no commissions paid, and therefore higher revenue....

Not Just the Law Web Accessibility is Good for Business

What Defines Web Accessibility? Web accessibility is ensuring there are no barriers that prevent interaction with, or access to, websites on the Internet by anyone with disabilities. Correctly designed websites, using Universal Design principles, that are...

Enjoy Great Winter Activities in Hendersonville

7 Fun Halloween Events In Asheville NC *

"Hello October, how are you?" In another example of just how odd 2020 has been, we are now at the point where we are personifying days of the week and the months just so we can hold conversations with them. (October's reply: "I'm fine, please tell people that...

How to Write Your Web Content Clearly and Simply P

Is it Possible to Write “Clearly and Simply”? The task of writing clearly and simply has never been either clear or simple. In fact, it can be one of the most difficult of all writing tasks. Clear and simple writing is an art to which many aspire and few...

Your Guide to the Best St. Augustine Ghost Tours *

How Does Your Digital Marketing Strategy Find Your Audience? P

Are You Targeting the Wrong Audience? What Is Your Target Audience? With a market full of customers you need to determine the target audience for your business. When you market your business, the biggest mistake you could make is thinking that...

Best Apple Strudel Recipe In Asheville NC

Fall, we hardly knew ya...September is coming to a close, and we struggle to account for our activities of the past 9 months. Some of us stream-binged so often that we fried our cable connections. And some of us turned into Marie Kondo, organizing our homes so...

Portland Buy Local launches city-wide gift exchange

by Mary Lhowe | Feb 23, 2021 | Small Business

PORTLAND — The first city-wide gift exchange has been launched by Portland Buy Local just in time for the holidays. Portland Gift Swap, a joint venture with Knack Factory, Mission 3/65, Shop Indie Local and Black Owned Maine, is open to all residents 18 and older in...

Experience the Holidays in Asheville NC | Virtual or Live

by International Associations | Feb 22, 2021 | COVID-19

Asheville's business community continues to find creative ways for residents and visitors alike to discover and enjoy what makes this unique and charming place so unlike any other. With increased precautions and restrictions due to COVID-19, Wildberry Lodge and the...

Pecan French Toast Bake

by Carol Gann | Feb 19, 2021 | recipe

We’ve been getting quite a few requests for our Pecan French Toast Bake. Ten minutes prep before you go to bed and another ten minutes in the morning make this a simple dish that will please your breakfast crowd. Ingredients: Egg Wash ♦ Loaf of challah bread, sliced...

Why Staying at The Addison on Amelia Island Is a Safe Choice

by International Associations | Feb 18, 2021 | COVID-19

The Future of Travel Leisure travel is on hold for now while we band together to "flatten the curve" of the pandemic. We're all yearning to travel and, soon enough, we'll be able to. In the meantime, many are asking what traveling will look like in our post-pandemic...

Your Guide to the Best Day in Historic Fernandina Beach

by International Associations | Feb 17, 2021 | Exploring

Historic downtown Fernandina Beach is known as Amelia Island's most charming corner, decorated with ornate homes from the Gilded Age and more quaint boutiques and shops than anyone can count. This is one piece of the island that you won't want to miss. Here are our...

Everything You Need to Know About Hiking on Amelia Island

by International Associations | Feb 16, 2021 | Exploring

It’s no secret that Amelia Island offers a little bit of everything to visitors and locals alike. From beautiful beaches to historic architecture, you’ll find it all! One of our favorite things to appreciate around the area? The outdoors, of course! There’s an...

12 Perfect New England Gifts for the Homesick Yankee

by Mary Lhowe | Feb 15, 2021 | Exploring

Here Are the Benefits of Midweek Travel in St. Augustine, FL

by Carol Gann | Feb 12, 2021 | Exploring

Do you feel like you’re in a rut? Are you tired of waking up and following the same routine every day? It’s time to switch things up and treat yourself to a getaway. Don’t worry. There’s no need to wait until the weekend. There are a plethora of benefits of midweek...

A Sailor’s Life, Live! With USS Constitution Museum

by Mary Lhowe | Feb 11, 2021 | Exploring

A Sailor’s Life, Live! is an education series designed for students that explores life at sea as a historic sailor on USS Constitution. Each episode is co-hosted by a current Constitution crew member live from the ship. A Sailor’s Life, Live! is supported by an...

How Does Your Digital Marketing Strategy Find Your Audience? P

by International Associations | Feb 10, 2021 | Marketing

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