IAA Bed & Breakfast Association

Growing Your Business Using Our Community Digital Marketing Strategy

The IAA Bed & Breakfast Association helps new customers find your business.  You can START TODAY FOR FREE by either claiming your business listing on our site or you can create your new business listing.

What is the IAA Bed & Breakfast Association? 

 

The IAA Bed & Breakfast Association is a key component of the International Association Alliance’s (IAA) community of associations, organizations, businesses and individuals that provides your business with access to new customers who are looking for your business and the products or services that you provide.

 

Business association memberships help you build your brand awareness, while increasing your brand’s credibility.  This helps you to “close the deal” with new customers.

 

The IAA Bed & Breakfast Association helps establish the bed and breakfast community business standards that help attract independent businesses to become members.  These independent businesses understand the value of being part of an industry group that provides credibility and helps them build their brand. 

 

See how easy and inexpensive it is for your business to use the power of multiple association memberships to build your business.  Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Why IAA membership is an investment in your business!

 

 

 

IAA membership is a small investment with big rewards and includes membership in our growing number of business associations which include:

 IAA Bar, Pub & Tavern Association

 IAA Bed & Breakfast Association

 IAA Better Business Alliance

 IAA Boutique, Shop & Store Association

 IAA Brewery, Cidery & Distillery Association

 IAA Café, Diner & Restaurant Association

 IAA Farm & Ranch Stay Association

 IAA Global Green Alliance

 IAA Green Business Alliance

 IAA Guide, Outfitter & Tour Association

 IAA Limousine & Coach Association

 IAA Mall, Market & Outlet Association

 IAA Spa & Wellness Association

 IAA Vineyard & Winery Association

 IAA Wedding Association

 

 

Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

 

Do you care about people and the environment? 

 

What kind of business do you think your customers want to do business with?  Customers today are looking for businesses that help people and protect the environment.  To address this need, your membership also includes membership in Accessibility International and Sustainability International.

Why IAA membership is important for your business.

 

When it comes to your business, everything you do on the Internet is done to get your business noticed.  You hope that your website, and social media accounts will attract attention and help someone to become your customer.

 

The Internet is a great place to market your business, but the competition is fierce.  Do you get frustrated knowing that your small business has to compete for customers with huge global companies? 

 

Because you are working with limited resources, you have to provide even more paths for your business to be discovered by new customers.  And when they find you, you have to quickly give them good reasons why they should entrust you with their business. 

 

Please, if you want more new customers to find your business, learn how the International Association Alliance can help your business connect with those customers.  You have to be creative with your marketing, giving potential customers unique ways to find your business.

 

When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others.   Google is the most prominent search and two of Google’s top-ranking factors for any website are BACKLINKS, and CONTENT.  

 

Your Social Media accounts are a great example of how you are building your content and building backlinks to your business content.  You can easily multiply this effect by engaging on IAA’s industry Social Media Groups that will enhance your brand’s web exposure.

CATEGORIES

Your Social Media Posts Aren’t Word of Mouth Marketing *

Social Media Dominates Today's Conversations   Whether on social media or through word of mouth, next week’s sales are driven by this week’s conversations about your brand.  The best way to grow your business is to help your customers do it for you.   Social...

Your Social Media Posts Aren’t Word of Mouth Marketing P

Social Media Dominates the Conversation   Whether on social media or through word of mouth, next week’s sales are driven by this week’s conversations about your brand.  The best way to grow your business is to help your customers do it for you.   Social...

A Guide to Finding the Best Places to Stay in St. Augustine

If you're looking for a vacation destination that has a little something for everyone in your family, there's no better place to visit on your next trip than St. Augustine. With stunning beaches, a thriving culinary scene, a grand downtown area steeped in history, and...

10 companies reinventing travel *

The basic tenets of travel stay the same: pack bags, board a plane/train/automobile, see the world. Yet travel trends change all the time, and the approaches we take toward new destinations and epic adventures change along with them. More to the point, the companies...

5 key tasks for successfully advertising your B&B *

In order to drive bookings at your B&B, you have to be visible to your prospective guests and you need to impress them once they discover your brand online. To effectively advertise your B&B and promote your amenities online, you need to consider these five...

How to Turn Customer Anticipation into Customer Acquisition P

How to Easily Create Amazing Content for Audience Engagement   Creating consistently great content is every writer’s biggest challenge.  It takes a lot of time and effort to develop content that informs and engages your audience.  That makes keeping your...

How to build guest relationships beyond your B and B’s walls *

In today’s digital world, hotel guests are influenced by digital marketing strategies rather than print, radio, or television ads. Here’s what strategies are most effective for B&B digital marketing and how these strategies can help you build lasting relationships...

Build Your Brand Using Your Digital Marketing Strategy P

Use Landing Pages to Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It’s how you build the brand that your customers trust and engage with.  You need to monitor your...

How do you market your B&B (and is it the right strategy)? *

When it comes to promoting your B&B, it’s easy to get comfortable with the same tricks and ideas that you’ve used time and time again. When something is working — or at least working well enough — you may not be motivated to switch it up. However, is your...

Fall foliage drives in Vermont *

Vermont might be the most legendary of the three northern New England states, as people from around the world pore over pictures of blazing red, orange and gold foliage.  Your drive along Vermont’s river valleys and up the coast or Lake Champlain should include a...

You Can Create Images People Love to Share *

What is visual content marketing?   Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

Here Are 3 of the Best Amelia Island Bike Trails

There may be no means of exploration more relaxing and charming than by bicycle. It’s one of our personal favorites! After all, Amelia Island is known as one of Flordia’s most beautiful places for biking. We’ve compiled a shortlist of the best Amelia Island bike...

How Technology Can Attract New Bed & Breakfast Guests *

Developing an effective bed & breakfast digital marketing strategy is a complex process.  Lodging providers often balance the benefits of their online marketing strategy with the components of traditional marketing.  If you want to properly promote your B & B...

Experience the Holidays in Asheville NC | Virtual or Live *

Asheville's business community continues to find creative ways for residents and visitors alike to discover and enjoy what makes this unique and charming place so unlike any other. With increased precautions and restrictions due to COVID-19, Wildberry Lodge and the...

How Much Do Your Customers Trust You? *

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter   Do Your Customers Trust You This Much? Some of you may or may not know that I perform magic. Not real magic. When I was a kid I did birthday party...

A complete guide to marketing for your small property *

B&B marketing Marketing is such an important aspect of running your B&B. With higher levels of competition and more savvy travellers today, you have to be active, targeted, and inventive with your marketing and sales strategies. Marketing your B&B today...

Voice recognition is changing the bed and breakfast industry *

The 21st century has been defined by technology that is constantly revolutionising the way we live our daily lives, including how we run our businesses. From mobile technology to artificial intelligence and more, it seems there’s always some new type of B&B...

Why SEO Is So Valuable For Your Bed and Breakfast P

Search engine optimisation is essential for every business because it informs search engines that the information on your site is the most relevant to the user, drawing more organic traffic to your website by ranking your B&B higher up on results pages. Travelers...

Can Influencers Help You Crush Your Competition? *

Stay Competitive in the Growing World of Influencer Marketing   It seems as if Influencer Marketing is everywhere.  Just this week, I read and commented on two pieces about Influencer Marketing.  One of these from Jeff Epstein was called “How to Stay Competitive...

Get a Taste of These Fernandina Beach Restaurants

Get ready to dive into the cuisine scene on Amelia Island! The Fernandina Beach restaurants available in downtown are abundant, but we definitely have our favorites. You won’t want to miss these eateries. Whether you’re craving hardy seafood, savory Italian, or a...

The Ultimate Durango Checklist

When guests arrive at Blue Lake Ranch, one of the first questions they usually ask is, "What are the best things to do while visiting Durango, Colorado?" While our answer varies a bit depending on the season, this checklist we've complied can be used Spring through...

Ensure That Sustainability is Part of Your Business Plan

Inject Sustainability into Your Business Plan    Sustainability Can’t be an Add-on   Sustainability can’t be an add-on or simply tacked onto your companies business plan.  It needs to be infused into the core of your companies culture and central your the...

Great Takeout Restaurants in Hendersonville, NC

Whether you’re looking for an easy night in, a spontaneous picnic in the woods or you want to socially distance, picking up takeout in Hendersonville is just as delicious as a full sit down restaurant. Here are a couple of great restaurants that will package up their...

How to Enjoy the Fall Foliage near Niagara Falls

Did you know that Asa Ransom House is located just 28 miles from the roaring waters at Niagara Falls? It’s a spectacular attraction year-round with incredible vistas. Fill your camera with stunning photographs and your head with unforgettable memories by checking out...

A Couple’s Guide for Horseback Riding on Amelia Island *

The Florida coast is known for its beautiful, white-sand beaches. While relaxing near the water’s edge may be the most popular way to spend the day outdoors, there are other options for those looking for an adventure-for-two.  If you’re searching for something...

3 Reasons the White Oak Conservation Center is Worth Visiting

Visit the White Oak Conservation Center in Yulee, Florida, for a wildlife experience like no other. This exciting day trip near Amelia Island allows you to get up close and personal with some of the world’s endangered species. Witness the amazing work done here,...

How Your Bed and Breakfast Can Learn From New Travel Trends *

Trends by their very definition are constantly changing.  Even predicting these changes has become a trend. The travel industry is very much at the mercy of traveler behavior and the preferences of today's guests.  Thus, societies trends become travel trends.  People...

How to capitalise on destination marketing at your B&B *

Rather than focusing solely on your B&B marketing strategy, you may want to consider working with other local tourism businesses to create a destination marketing campaign. Destination marketing can generate buzz about your region and bring an influx of travellers...

5 Best Public Golf Courses Near Asheville NC

Does your diet consist of a "lot of greens?" Are your favorite sayings "Tee it high and let it fly" or "Mistakes are proof that I'm trying?" Hmmm, sounds like you might be... a golfer! Well, if you're a golf fanatic then you must also know that North Carolina is one...

5 Ways to Experience the Colonial Quarter in St. Augustine *

It’s no secret that St. Augustine is one of the most enchanting places you’ll ever visit! To get the most out of your time exploring the Nation’s Oldest City, you have to visit the Colonial Quarter in St. Augustine. The authentic...

Garden Tours and More Near Asheville NC

Over the past few months, we've been experiencing what can best be described as a collective "Rip Van Winkle" moment: slowly awakening from a very long hibernation, and realizing that we are tired of being cooped up for months on end. Wildberry Lodge is encouraging...

How You Can Protect Our Waterways in 5 Easy Steps

The UK is lucky enough to have 2,000 miles of waterways, including canals and rivers. These pass through cities, skirt around homes and offices and meander into our scenic countryside. Waterways provide us not only with a place for recreational activities such as...

Four of the Best Craft Beer Breweries in St. Augustine, FL

Although there are thousands of breweries in the United States, the variety and flavor of St. Augustine’s craft beers make Ancient City the ideal place to find your new favorite craft beer. This charming coastal region houses some of the best breweries in St....

Live Music in Asheville NC During COVID-19

One of the many reasons people visit Wildberry Lodge and the Asheville area is to check out our wonderfully divergent, eclectic, and happening music scene. Due to COVID-19, music venues large and small were forced to close, not just in Asheville, but throughout...

Your Digital Marketing Strategy Builds Trust in Your Brand

7 Ways to Build Brand Trust Through Marketing   Anyone with marketing in their blood dreams of developing a brand which would have the strong name and visual recognition the original Volkswagen Beetle has around the world.  Don’t we all want to build a brand that...

7 tips for creating pin-worthy Pinterest images P

If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via...

Best Peach Crepes Recipe In Asheville, NC

One of the bright spots to emerge from a prolonged period of staying at home is the fact that people have been honing their culinary skills. As a result, one of the most popular topics online over the past few months has been recipes. Wildberry Lodge would like to...

What to Look for in Your Beach Vacation Resort *

Just down the coast from Jacksonville, St. Augustine is a town rich in history set along beautiful sunlit beaches. Founded in 1565 by Spanish explorers, St. Augustine is the oldest city in the United States and is known as “The Ancient City.” Today, tourists stroll...

Enjoy A Day at the Fountain of Youth in St. Augustine, FL

You may already know that St. Augustine, FL, is known as the Nation’s Oldest City, but do you know the story behind the name? If you don’t, then you must visit the legendary Fountain of Youth in St. Augustine. This historic site holds the stories of our country’s...

7 tips for creating pin-worthy Pinterest images P

If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via...

Cuddle up to the fall shoulder season in gorgeous Nantucket MA *

Early to mid-fall might be the most ideal time to visit the small, unique island of Nantucket, off the southern shore of Cape Cod. The Nantucket Chamber of Commerce welcomes visits with lots of useful information, including lists of open businesses. And we can link...

Engage Your Visitors With Great Blog Content *

Select a Blog Topic That Will Interest Your Readers   My first step in writing a blog post is pretty logical.  I select a topic which I feel will engage and inform my readers.  I presently write three blogs to cover my areas of interest.  The Better Business...

5 Locally-Owned Restaurants to Explore in Asheville NC *

Hungry? You won't be for long; downtown Asheville and the surrounding area has a very vibrant and thriving restaurant scene. A wide variety of tastes await, from good ol' Southern barbecue to award-winning fine dining. Due to our region's extremely productive soil,...

Embrace Technology But You Must Keep Your Marketing Human P

AI, was the Top Marketing Trend of 2018   Use AI to Inform and Engage Your Customers   During the last year most Top Trend for 2018 lists that you have probably seen referred to AI, machine learning or chatbots.  Marketing teams are leveraging AI for social...

Now Entrepreneurs Embrace Sustainability Becoming Eco-preneurs

Is Sustainability A Smart Choice For Your Business?   Beginning in the 1980’s eco-awareness grew from the growth in pollution during the 1960’s.  Today growing consumer demand has brought sustainability into the main stream in business practices. Sustainable...

5 Fun Facts about North Carolina *

One of the 13 original colonies, North Carolina is a bastion of variety, surprises, and contradictions - both in nature as well as in philosophy. It might surprise you to know that despite our prominent mountainous terrain, North Carolina is actually one of the...

Wonderfully Weird and Wacky Things to Do in Western NC P

Wildberry Lodge and our greater Asheville area are part of the region known as Western North Carolina (WNC), which spans nearly 11,000 square miles. Our vast size is comparable in size to the state of Massachusetts, which almost makes us a state within a state, and...

How We’re Keeping You Safe at Butler’s Manor

Here at A Butler's Manor, we have always taken our cleaning and guest comfort very seriously, and through the Coronavirus pandemic we have been researching best practices to ensure that our guests and our staff stay healthy. Therefore, in compliance with CDC and...

Choosing the Best St. Augustine Beach Resort

You've decided to spend your vacation on or near St. Augustine Beach. Where will you stay? It depends on what you're looking for. Are you looking for a place with everything you need at your fingertips? Do you want an inexpensive place where you can rest before going...

5 Fun Fall Activities In Asheville NC P

There's something about being up here in the mountains of Western North Carolina which tends to bring out the explorer in people. Our area is alive with tourist attractions, outdoor activities, fun things to do, unique events and a wide variety of culinary treats--and...

Seeing How the Other Half Lives, Up Close and Personal

First-time visitors to the area often wonder if, like Newport, Rhode Island, some of the "summer cottages" here in the Hamptons are available for tours.   Sadly, that isn't something you can do here unless there happens to be a special fundraiser house tour like...

Networking is a Great Way to Promote Your Amazing Blog *

Let’s Turn Our Attention to Networking for Blog Promotion   What is Networking?  A quick online search found the following definition which I feel is pretty appropriate.  Networking is “the action or process of interacting with others to exchange information and...

Top 5 Historic Sites in Asheville NC

What an awesome time to get out and explore the beautiful city of Asheville! The weather is cooler, the fall colors are fantastic, and we've got so many things to do here! If you're of an historic turn of mind, you will find so many sites of interest in our city. Here...

5 Easy Steps to Promote Your Amazing Blog P

How Can you Grow Your Blog Readership?   It’s no secret that every blogger wants their blog readership to grow.  Because more readers is the currency which we all seek.  How can we increase our audience?  What is the secret of getting more readers for our blog?...

5 Fun Fall Activities In Asheville NC *

There's something about being up here in the mountains of Western North Carolina which tends to bring out the explorer in people. Our area is alive with tourist attractions, outdoor activities, fun things to do, unique events and a wide variety of culinary treats--and...

Facebook is Perfect for Promoting Your Blog Content *

Facebook – The Most Popular Social Network   Facebook is the premiere global social network and ranks number one  among the most popular social networks worldwide.  With 2.3 billion users worldwide, Facebook logs over 7.2 billion page visits every day.  This...

Searching for Jingles Cookies

Once Christmas in America meant chopping down a tree, caroling door-to-door and baking holiday cookies with Mom. But at this time of year boomers like me feel the same kind of holiday nostalgia for unpacking a fake, boxed tree while watching “A Charlie Brown...

Practical Advice for Web Accessibility Compliance in the EU *

Practical GDPR Advice for US Business Compliance   Many of our resort clients serve customers based in the EU. Therefore we’ve been addressing these issues over the past few months, and I thought I’d share some practical advice for all.  To back up, the General Data...

3 Mistakes Businesses Make When Managing Online Presence

Bed and Breakfast owners wear many hats, so it’s easy for online marketing to get pushed to the bottom of your list. You’re far too busy cleaning your property, welcoming guests, and managing reservations to focus on managing your online reputation. However, your...

Southwest Souffle

For about ten years, we had the pleasure of hosting a shy teenage boy and his mother during the week-long Hampton Classic Equestrian Show where Zach competed as a show jumper. One of the mornings during his second year with us, I made this breakfast for them. Zach...

Plan a St. Augustine Elopement That Will Make You Swoon *

St. Augustine is the perfect destination for couples who prefer the simplicity of planning an elopement. Our historic district and peaceful beaches will set the perfect romantic backdrop for your St. Augustine elopement. Whether you’re dreaming of saying your vows in...

Online Booking Sites are Important to Your Marketing Strategy *

At the IAA Bed & Breakfast Association we believe it is important to include online channels in your online marketing plan, if you want to generate the highest possible revenues and increase your occupancy rates. 4 reasons why you should maximise the use of Online...

7 New Businesses and Eateries to Try in Asheville NC

Welcome 2021! Here in Western North Carolina, where "Yellowstone" meets the Great Smoky Mountains, we are as excited about 2021 as a child watching fresh flakes of snow drift down from the sky. We are especially excited about the new businesses in greater Asheville...

Your Guide to the Best St. Augustine Ghost Tours *

With such a rich past that dates back over 450 years, it’s no surprise that the Nation’s Oldest City has its fair share of spirits. St. Augustine is considered one of the most haunted cities in the United States. If you’re fascinated by the paranormal, you’ll be...

3 of the Best Spots for Shopping in East Aurora, NY

With ten exclusive guest rooms and an in-house restaurant that serves five-star, farm-to-table cuisine complete with herbs fresh from our Inn's own garden, Asa Ransom House knows what visitors desire at a bed and breakfast. Your If you're a shop-till-you-drop...

Blue Ridge Travel Ideas for the New Normal

Our recent experience with the Coronavirus has left many of us hesitant leave our homes, let alone travel. At the same time, the self-isolation has also been challenging, and for many, feeding anxiety and depression. We live in the constant tension of feeling cooped...

How Does Your Digital Marketing Strategy Find Your Audience? P

Are You Targeting the Wrong Audience?     What Is Your Target Audience?   With a market full of customers you need to determine the target audience for your business.  When you market your business, the biggest mistake you could make is thinking that...

Nights of Lights St. Augustine, Your Gateway to a Magical Holiday

You haven’t truly experienced St. Augustine until you’ve seen its unique architecture covered in millions of dazzling lights and twinkling with holiday splendor. Every holiday season, Nights of Lights St. Augustine, captures the hearts of all...

How to Turn Your Customer Service Into Your User Experience P

Is Your User Experience the Best it can be?   Am I Keeping Up With New Innovations?   As a business owner you may ask yourself, “What is changing in customer service?” It’s a rhetorical question, but one that is always on your mind.  What could you be doing...

How to Capture Travelers in Their Moments of Travel Planning *

Today's modern travelers are tech-savvy individuals who believe that to get better deals, they need to do their own research and booking their room at a Bed & Breakfast directly online.  For most, their trip planning process occurs online.  Either on a desktop or...

How to Make the Most of Your East Coast Road Trip *

Where will you stop on your East Coast road trip? There are plenty of exceptional pit stops along the Atlantic Coast en route to Fernandina Beach, Florida. A few of our favorites include Charleston, Savannah, and St. Augustine! The 229 miles between Charleston and...

7 New Businesses And Eateries To Celebrate in Asheville NC

Welcome 2021! Here in Western North Carolina, where “Yellowstone” meets the Great Smoky Mountains, we are as excited about 2021 as a child watching fresh flakes of snow drift down from the sky. We are especially excited about the new businesses in greater Asheville...

Is your B and B website HTTPS secure? What you need to know

Nothing is more important to online travel bookers than website security. Their personal and payment details must be kept safe, and if they’re shopping on your B&B website they need to know they can trust it. Creating a safe B&B website experience should be a...

Give Someone You Love the Gift of Anticipation

Admit it. Ever since the COVID-19 lockdown began, you've done so much online shopping that your Amazon Prime delivery guy is now on your holiday gratuity list. And now it's the holiday season and you've got every possible thing you want, so what is there left to give...

How you can use other people’s content to market your BnB *

Being active on the web and developing a positive online presence can be very beneficial to your brand. It allows you to increase your reach, discover new traveler market segments and connect with people who may not have otherwise discovered your B&B. One of the...

Our Top Winter Getaway Ideas

Winter is a wonderful time to visit Western North Carolina for a getaway! Outdoor enthusiasts (and those who don't mind a little cold) will enjoy activities like skiing, tubing, and winter hiking. Foodies can warm up with hot coffee and cocoa, and visit the bakeries,...

Use Social Media Branding to Grow Your Community

Social Media Builds Your Brand Develop a Social Community Mindset   To build a successful Social Media Community, you have to think like a community builder.  Throw out your old marketing ideas when it comes to Social Media Marketing.  You have to develop the...

How to protect the privacy of your small business

Much like an entrepreneur would incorporate a business to ensure it receives limited liability protection, it is critical that owners of small to medium-sized businesses (SMBs) emphasize protecting the privacy of a small business. Data breaches and cybersecurity...

5 B&B Features That Can Make A Big Difference P

Cutting edge technology is a great way to improve the guest experience and increase efficiency at your B&B, but it’s not the only way to impress your guests. Sometimes, it’s the small and thoughtful touches that leave a lasting impression on travelers who stay at...

4 of the Best Hidden Things to do in St. Augustine

There are plenty of popular tourist attractions in St. Augustine, making it easy to fill your days with fun activities. It doesn’t matter if you’re a foodie, art enthusiast, or nature lover — you’ll have no trouble finding fantastic things to do. However, there are...

Mayflower II Added to National Register of Historic Places

Plymouth, Massachusetts (October 30, 2020) – Plimoth Patuxet Museums (formerly Plimoth Plantation) is proud to announce that Mayflower II, its historic tall ship, has been named to the National Register of Historic Places, the official list of the Nation’s historic...

5 tips to sell more rooms to solo travellers at your B&B *

Once, vacationers moved in pairs or families almost exclusively. Only those in the business class travelled alone frequently, and even a few decades ago, it was relatively uncommon to see solo travellers making their way across the United States or Europe. Today? Not...

3 Essential Steps to Attracting Chinese Millennials to Your Small Hotel *

Chinese travelers are the travel market’s most-wanted segment, all because they are the world’s biggest spenders. Back in 2013, China generated 1.8 million arrivals in the US – and with a forecasted 4.9 million Chinese visitors for 2015, China is definitely a market...

Does Your Digital Marketing Target the Wrong Audience? P

Do you know who your target audience is?   With a world full of customers, the first thing you need to do is to determine the target audience for your business.  When you market your business, the biggest mistake you could make is thinking that your product is...

How to Make Your Bed & Breakfast’s Online Reviews Better *

Businesses Know They Need Online Reviews   Most small bed and breakfasts accept the need for online reviews. Small businesses rely on reviews more than the larger chains do, because without them, it will be almost impossible to get many travelers to stay with...

Why Cloud Technology Will Guarantee B & B Positive ROI *

Technology is one of the most essential investments you can make for your B&B. Cloud technology, in particular, not only makes life generally easier at your property, but also works tirelessly to increase bookings and revenue, ensuring your return on investment...

12 Perfect New England Gifts for the Homesick Yankee

Know someone who’s missing home? From classic foods to “made in New England” essentials, this collection of New England gifts will ease the pain. Here at Yankee and NewEngland.com, we often hear from homesick New Englanders. Sometimes they’ve been living in another...

How to Avoid Usability Mistakes in Your Website Design

Don’t Make These Website Usability Mistakes   Great designers and developers understand how important usability is in everything they produce.  If a website is usable it offers visitors a great user experience.  And, great user experiences lead to happy...

Responsible Sustainability is Your Business Success Story P

Business Has a Sustainability Role   It’s become accepted that business has a role to play in improving the environment and dealing with climate change.  What is undecided is how to do that, and for some, what actions are expected.  Generally, companies are...

Cliffside…now fit for a King! (Bed, that is!)

Estimated Reading Time: 2 minutes Like children, you're never supposed to have a favorite when it comes to rooms at your bed and breakfast. But, guilty secret, I do. As a native Californian whose spiritual home is Laguna Beach, I admit to being partial to Cliffside,...

How to create your B & B holiday social media strategy P

This article was originally published on Sept. 13, 2018. It was updated on Nov. 11, 2020. Is it just me, or do the winter holidays seem as though they get here faster and faster each year? Momma said that would happen as I got older, but that’s not really the point of...

6 Buffalo Christmas Events You Need to Attend This Year

As colder weather sweeps across Western NY, we can start looking forward to some spectacular Buffalo Christmas events! Before you know it, you can browse holiday markets, glide along ice skating rinks, and watch your favorite Christmas stories come to life on stage....

Our Top Winter Getaway Ideas

Winter is a wonderful time to visit Western North Carolina for a getaway! Outdoor enthusiasts (and those who don't mind a little cold) will enjoy activities like skiing, tubing, and winter hiking. Foodies can warm up with hot coffee and cocoa, and visit the bakeries,...

Your Guide to the Best Holiday Lights in Asheville *

It's hard to believe that we're already thinking of the winter holidays when summer is just ending, but we've got to make those plans early to concoct the best strategy for seeing all the best holiday lights in the best season of the year! What a lovely idea for a...

Get Away for a Digital Detox

This fast-paced and high tech world is pretty great. Despite this greatness, it can sometimes be overwhelming. Technology has helped us connect with more people than ever before. It has made our everyday lives increasingly efficient. From vacuums that operate...

What Do Your Guests Really Care About During Their Stay? *

As technology transforms our lives, lodging around the globe is taking the opportunity to adopt technology into their rooms and operations. This technology impresses the guests who stay at these properties, but it adds convenience while improving the guest experience...

How Social Media Makes Your Business Better *

How can Social Media Benefit Your Business?   Consider that there are now more than 3 billion using social networks across the globe.  And Social Media is their preferred method to engage with brands. It’ not surprising that Sherpa Marketing found that more...

Your Killer Blog Headline Tells Your Story P

It’s Hard to Define a Good Blog Headline   It’s not easy to define what makes a good blog headline.  However, you know it when you see it, because it grabs your attention.  Your blog headline has to grab your audiences attention.  The competition for your content...

20+ Ways Social Media Benefits Your Business P

How Can Social Media Benefit Your Business?   It’s hard to believe that today more than 3 billion people use social networks around the globe.  Many companies are using social to engage people with their brands.  Sherpa Marketing discovered that more people...

Hard Cider Rules in Western North Carolina

With the growing popularity of alternative cocktails including hard seltzers and infused vodkas, alcoholic cider is a very popular choice. And hard cider rules in Western North Carolina! Yes, even in Asheville, aka "Beer City." Although it's not clear when or where...
3 Great Breweries to Visit on Amelia Island *

3 Great Breweries to Visit on Amelia Island *

What's your drink of choice while on vacation? For some, no getaway is complete without a fruity cocktail. Meanwhile, others simply enjoy the taste of a refreshing, ice-cold beer. If you fall into the latter category, then you've landed on the right page! The...

Great Spring Happenings in Asheville NC *

Great Spring Happenings in Asheville NC *

We’re updating the old adage of “April showers bring May flowers” into ”April’s Here, Grab A 9-Iron And A Beer, and Let’s Cheer!” WNC is blessed with an abundance of great golf, both public and private, as well as a plethora of breweries, live music and more-and we’re...

What to Look for in Your Beach Vacation Resort *

What to Look for in Your Beach Vacation Resort *

Just down the coast from Jacksonville, St. Augustine is a town rich in history set along beautiful sunlit beaches. Founded in 1565 by Spanish explorers, St. Augustine is the oldest city in the United States and is known as “The Ancient City.” Today, tourists stroll...

Accessibility Toolbar