IAA Bed & Breakfast Association

Growing Your Business Using Our Community Digital Marketing Strategy

The IAA Bed & Breakfast Association helps new customers find your business. You can START TODAY FOR FREE by either claiming your business listing on our site or you can create your new business listing.

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What is the IAA Bed & Breakfast Association?

The IAA Bed & Breakfast Association is a key component of the International Association Alliance’s (IAA) community of associations, organizations, businesses and individuals that provides your business with access to new customers who are looking for your business and the products or services that you provide.

Business association memberships help you build your brand awareness, while increasing your brand’s credibility. This helps you to “close the deal” with new customers.

The IAA Bed & Breakfast Association helps establish the bed and breakfast community business standards that help attract independent businesses to become members. These independent businesses understand the value of being part of an industry group that provides credibility and helps them build their brand.

See how easy and inexpensive it is for your business to use the power of multiple association memberships to build your business. Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Why IAA membership is an investment in your business!

IAA membership is a small investment with big rewards and includes membership in our growing number of business associations which include:

IAA Bar, Pub & Tavern Association

IAA Bed & Breakfast Association

IAA Better Business Alliance

IAA Boutique, Shop & Store Association

IAA Brewery, Cidery & Distillery Association

IAA Café, Diner & Restaurant Association

IAA Farm & Ranch Stay Association

IAA Global Green Alliance

IAA Green Business Alliance

IAA Guide, Outfitter & Tour Association

IAA Limousine & Coach Association

IAA Mall, Market & Outlet Association

IAA Spa & Wellness Association

IAA Vineyard & Winery Association

IAA Wedding Association

Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Do you care about people and the environment?

What kind of business do you think your customers want to do business with? Customers today are looking for businesses that help people and protect the environment. To address this need, your membership also includes membership in Accessibility International and Sustainability International.

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Why IAA membership is important for your business.

When it comes to your business, everything you do on the Internet is done to get your business noticed. You hope that your website, and social media accounts will attract attention and help someone to become your customer.

The Internet is a great place to market your business, but the competition is fierce. Do you get frustrated knowing that your small business has to compete for customers with huge global companies?

Because you are working with limited resources, you have to provide even more paths for your business to be discovered by new customers. And when they find you, you have to quickly give them good reasons why they should entrust you with their business.

Please, if you want more new customers to find your business, learn how the International Association Alliance can help your business connect with those customers. You have to be creative with your marketing, giving potential customers unique ways to find your business.

When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others. Google is the most prominent search and two of Google’s top-ranking factors for any website are BACKLINKS, and CONTENT.

Your Social Media accounts are a great example of how you are building your content and building backlinks to your business content. You can easily multiply this effect by engaging on IAA’s industry Social Media Groups that will enhance your brand’s web exposure.

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What Your Bed and Breakfast Should Be Tracking And Why *

The powerful tool that should be part of your Bed & Breakfast marketing strategy to attract, reach and convert guests is social media. Facebook is the most popular of all the social networks available. Over a billion people globally use Facebook to connect to a...

Why you need to be aware of the Facebook path to purchase *

In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. However, it’s important to consider traveller behaviour on social networking sites, such as...

Here are 3 of the Best Amelia Island Bike Trails

There may be no means of exploration more relaxing and charming than by bicycle. It’s one of our personal favorites! After all, Amelia Island is known as one of Flordia’s most beautiful places for biking. We’ve compiled a shortlist of the best Amelia Island bike...

How email marketing boosts your Bed & Breakfast bookings *

Email continues to be the Marketing King, acting as a consistent and strong driver, building your websites traffic, engagement and bookings. Somehow, even though you intuitively know you should be using it more, email blasts seem more appropriate to laptop sales or...

Our Top Winter Getaway Ideas

Winter is a wonderful time to visit Western North Carolina for a getaway! Outdoor enthusiasts (and those who don't mind a little cold) will enjoy activities like skiing, tubing, and winter hiking. Foodies can warm up with hot coffee and cocoa, and visit the bakeries,...

Social Listening Energizes Your Digital Marketing Strategy *

Can Social Listening Improve Your Marketing? It’s not easy to build an effective Digital Marketing Strategy. All the content bombarding your audience every day makes it difficult to garner the attention you need. The question is, what can you do to stand out?...

Can You Name Ten Reasons Your Customers Do Business With You P

Can You Give Me Ten Reasons to do Business With You? It’s a very valid question that you should ask yourself. Can you give me ten reasons I should do business with you or your company? I’m talking about good reasons that have substance and are unique....

5 Fun Fall Activities In Asheville NC P

There's something about being up here in the mountains of Western North Carolina which tends to bring out the explorer in people. Our area is alive with tourist attractions, outdoor activities, fun things to do, unique events and a wide variety of culinary treats--and...

Here Is the Best Bed and Breakfast in St. Augustine, FL

We know that when you’re traveling, you have a plethora of hotel options to choose from. When you’re planning your next vacation, why don’t you treat yourself to staying in a charming, luxurious bed and breakfast in St. Augustine, FL? Agustin Inn is the superior...

Romantic Wedding Getaway on the Beach P

To love someone and to have those feelings reciprocated is a thing of joy. When you’ve decided to make the commitment to marriage, you want your wedding and honeymoon to be as special as those feelings. There’s no better way to create unforgettable memories than a...

Offbeat Things That You Can Do in Asheville NC

Offbeat. Funky. Eclectic. These are words often used to describe Asheville, a city that contradicts itself as often as a new craft brewery opens. Asheville seamlessly blends today’s cutting-edge art and technology with its centuries-old Appalachian folk past. Unlike...

How These 4 SEO Tactics Will Damage Your Brand’s Reputation P

4 SEO Tactics That Damage Your Brand’s Reputation From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds’ sterling brand. For decades, its parks were a fun, wholesome place to take the family....

Winter Activities in Hendersonville

While many people think of visiting the mountains in the summertime, the winter is actually a wonderful time to visit Hendersonville and the surrounding area! Take advantage of all that the Blue Ridge Mountains have to offer without the crowds that the warmer months...

Social Listening Energizes Your Digital Marketing Strategy P

Plan a St. Augustine Elopement That Will Make You Swoon *

St. Augustine is the perfect destination for couples who prefer the simplicity of planning an elopement. Our historic district and peaceful beaches will set the perfect romantic backdrop for your St. Augustine elopement. Whether you’re dreaming of saying your vows in...

5 of the Best Niagara Falls Christmas Events

Is a relaxing getaway on your Christmas wish list this year? We can help make it come true! Below, you’ll find some of our favorite Niagara Falls Christmas events. They’re all a short drive from our bed and breakfast in Clarence, NY! From gingerbread houses to...

How To Have a Great Day Biking St. Augustine, FL

You may be asking yourself, “is St. Augustine bike–friendly?” Of course, it is! Biking St. Augustine, FL, is the best way to explore the city off the beaten path. You can pedal through downtown, over the Bridge of Lions, along the shoreline, and more! There’s no doubt...

Why Your Content Marketing Needs to be Snackable P

Make Your Content More Snackable We’re no longer the family of the 1950’s and 1960’s all gathered around a single TV set for our news and entertainment. Those days are long gone, and our new reality is so much different. Today everyones’s attention is divided....

Conversational Selling: The New Way to Boost Your Sales P

You’re shopping for a new smartphone when a sales rep stops you dead in your tracks and tells you about a number of different phones on sale or on promotion. Instead of asking what you’re really looking for in a phone, the rep has the singular agenda to make a sale...

You Need to Understand How Using Social Media Has Changed P

Social Media Changes You Need to Make in a Coronavirus World The Pandemic has turned our world upside down. It’s already hard to remember how we conducted our lives and businesses just a few short weeks ago. We’re all asking many questions. How can we stay...

5 Waterfalls to Visit in Western North Carolina *

Western North Carolina boasts some of the most spectacular waterfalls in the United States. Many of the very best are just a short drive from our luxury bed and breakfast in Waynesville! Visitors can fill a whole day exploring all the beautiful falls in the area. Here...

3 of the Most Fun Ways to Explore Amherst State Park *

Get outside and explore nature this season! If you’re looking for the perfect place to enjoy the great outdoors in Western NY, try Amherst State Park. Measuring 80 acres, it’s a hidden gem offering fantastic trails and landscapes. Here, you can avoid the crowds that...

5 Email marketing tips for your bed and breakfast

Large chains are taking over more and more of the restaurant market each year, making it difficult for smaller businesses to connect with an audience and differentiate themselves from other options. In such a competitive space, marketers need to leverage every tool at...

6 Things to do with Kids over Spring Break in Durango

Springtime in Durango is a magical time and is the perfect spring break getaway for the whole family. We've highlighted six wonderful activities that our guests love to participate in while Staying at Blue Lake Ranch. Spring Skiing: It's no secret that Colorado is...

How Web Analytics Measure Your Digital Marketing Success *

Web Analytics Measure and Quantify Web Analytics Measure Your Success Web analytics is the measurement, data collection, analysis and reporting of web data. This tracking and analyzing of data is done to help understand and optimize web usage. Using...

How Your Bed & Breakfast Can Stay Up to Date With Trends *

What is an innovative way for your bed & breakfast to maintain high occupancy rates? By adopting new technology you can stay on top of current industry trends. Forbes recently wrote about five of todays top travel trends. Here’s how technology can be used on...

When Customer Service Makes Your Company Become a Verb

When Your Company Becomes a Verb In our customer service training workshops, we have an exercise that introduces a concept called The Five Levels of Service. The levels advance from Unacceptable to Basic to Good to World Class to Trademark. Any company should be happy...

First Timer’s Guide to Great Smoky Mountains National Park *

Great Smoky Mountains National Park is a key attraction in Western North Carolina. The Park has over 522,000 acres of mountains, waterfalls, streams, caves, trails, campsites, and wildlife. Because the park is so large and there is so much to do, first time visitors...

See the Best of WNY on These Scenic Drives From Buffalo

There’s so much to enjoy in Buffalo, but don’t forget to head outside the city limits and explore the surrounding area, too! There are several scenic drives from Buffalo to choose from, allowing you to enjoy the natural beauty and small-town charm of Western NY. The...

Why Choose a Bed and Breakfast over a Hotel for Your Vacation?

When most people schedule a vacation to a different city or state, their first reaction is to look for hotels in the area that they can stay at. But when you do this, you’re passing over the incredible benefits that come along with staying at a very different kind of...

Top Ideas for 2020 Fall Travel in Western North Carolina *

Fall is the most popular time for travel here in Western North Carolina. The changing colors are always stunning, and the weather is mild and cool. However, in 2020, we are still in the midst of the COVID-19 Pandemic. As you consider safe and healthy travel, we wanted...

How to Turn Customer Anticipation into Customer Acquisition P

How to Easily Create Amazing Content for Audience Engagement Creating consistently great content is every writer’s biggest challenge. It takes a lot of time and effort to develop content that informs and engages your audience. That makes keeping your...

Get Social to Increase Your Bed & Breakfast Room Occupancy *

Social media is here to stay, and used correctly, it may even increase room occupancy at your bed & breakfast! How will potential guests decide to book one of your rooms. It's likely that they are checking out your social media in addition to review sites...

6 Reasons to Combine Your Walk-In and Online Distribution *

Many bed & breakfast owners prioritize their online distribution strategy, and with good reason. This is done because a growing number of travelers are using online resources to browse accommodations. Ultimately many will choose to their upcoming stay online....

Seeing How the Other Half Lives, Up Close and Personal

First-time visitors to the area often wonder if, like Newport, Rhode Island, some of the "summer cottages" here in the Hamptons are available for tours. Sadly, that isn't something you can do here unless there happens to be a special fundraiser house tour like...

How to Make Your Customers Love You in Six Easy Steps P

Six Ways to Make Your Customers Love You What if the worst thing a customer ever said about you was, “I love you!”? Even if on your worst day, you’re still so good that they love you! Are you that good? Do your customers love you even when there’s a problem...

5 Things B&Bs Should Consider Before Using Chatbots *

A chatbot is an artificial intelligence service that businesses are more frequently using to interact with customers via a chat interface such as Facebook messenger. People are using messaging apps more than ever and even using them more than a lot of social media...

Four of the Best Wine Bars in St. Augustine

The incredible variety and flavor of the many wine bars in St. Augustine make this lively coastal city the ideal place to find your new favorite wine. This breathtaking coastal region houses some of the best wineries on the East Coast. Everything you need to plan the...

What are the Pros and Cons of Staying at a Bed and Breakfast?

With the growth of digital marketing, there are now more options for travel accommodations than ever before. Whole genres of travel lodging have arisen thanks to the quick, efficient, and secure marketing and procurement available online. However, one of the most...

You Can Create Images People Love to Share *

What is visual content marketing? Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

Why You Should Visit Ponce de Leon’s Fountain of Youth

When some people think of vacationing in Florida, places like South Beach or Disney World might come to mind. But if you're not looking for a costly vacation with tons of crowds and long lines, you should strongly consider visiting the beautiful sites along St....

Are you closely monitoring your B&B’s social media feedback? *

When you are running a B&B social media page, you can’t simply create a post and promptly forget about it. In fact, it’s the minutes and hours following a social post that are the most important for your business. You need to continually monitor all posts and...

First Time Visitor’s Guide to Maggie Valley P

Located just a few miles from Waynesville, Maggie Valley is a wonderful area worth exploring! Maggie Valley is not so much a town – it is a collection of homes and businesses that flank the highway. Even so, there is still lots to see and do! Here are a few highlights...

You Need to Explore These Popular St. Augustine Attractions

St. Augustine, Florida, was founded in 1565 and is known as the oldest city in the United States. It is full of rich history and is home to unique landmarks, fascinating museums, romantic inns, and interesting attractions. When you plan your getaway to explore this...

6 Day Hikes Near Blue Lake Ranch

The Durango area draws outdoor enthusiasts because of its proximity to such varying climates. Our location allows you to be in the desert in the morning and in the high-country in the afternoon. Head south and enjoy historical cliff dwellings, petroglyphs, cacti, and...

How to use Facebook Messenger Ads For Your B&B *

Businesses can no longer deny the power and potential Facebook has for advertising their product or service. Facebook has 2.07 billion monthly active users and is the most popular social media platform worldwide. Facebook Messenger Ads are also changing the way...

How Your Slow Blog Page Speed Loses You Visitors and Money

Unleash Your Blog’s Page Speed Your page load speed needs to be a rocket ride, so fast that your visitors feel like they’re hanging onto the handlebars. We all wonder? Are my pages loading too slowly? Is my site’s page loading speed affecting search traffic?...

What Does TripAdvisor’s ‘Instant Booking’ Option Mean for Your Small Hotel? *

You may or may not have heard that TripConnect now offers an Instant Booking option, so that you can offer your guests the ability to book with you directly through TripAdvisor. Previously, TripAdvisor’s TripConnect only operated on a pay-per-click model (click here...

5 Fun Fall Activities In Asheville NC *

Fall foliage drives in Vermont *

Vermont might be the most legendary of the three northern New England states, as people from around the world pore over pictures of blazing red, orange and gold foliage. Your drive along Vermont’s river valleys and up the coast or Lake Champlain should include a...

Why Choose a Bed and Breakfast over a Hotel for Your Vacation?

When most people schedule a vacation to a different city or state, their first reaction is to look for hotels in the area that they can stay at. But when you do this, you're passing over the incredible benefits that come along with staying at a very different kind of...

Create a consistent social media strategy for your B and B P

Your social profiles for your B&B need to be run much differently to your personal accounts. While you may decide in the moment what photo to share on Facebook and what Instagram filter to use for your personal feeds, you need to develop a consistent social media...

Why Your Content Marketing Needs to be Snackable P

10 companies reinventing travel *

The basic tenets of travel stay the same: pack bags, board a plane/train/automobile, see the world. Yet travel trends change all the time, and the approaches we take toward new destinations and epic adventures change along with them. More to the point, the companies...

New Year, New You

Happy New Year and welcome to 2021! New year, new you. This is the time of year where we all stop and reflect on how to improve ourselves and make our lives more whole. New goals are set and resolutions are detailed with the best of intentions. When it comes to New...

5 Ways to Experience the Colonial Quarter in St. Augustine *

It’s no secret that St. Augustine is one of the most enchanting places you’ll ever visit! To get the most out of your time exploring the Nation’s Oldest City, you have to visit the Colonial Quarter in St. Augustine. The authentic...

Your Guide to Historic Downtown Fernandina Beach

Historic downtown Fernandina Beach is known as Amelia Island’s most charming corner, decorated with ornate homes from the Gilded Age and more quaint boutiques and shops than anyone can count. This is one piece of the island that you won’t want to miss. Here are our...

3 Reasons to Visit the White Oak Conservation Center

Visit the White Oak Conservation Center in Yulee, Florida, for a wildlife experience like no other. This exciting day trip near Amelia Island allows you to get up close and personal with some of the world’s endangered species. Witness the amazing work done here,...

Is a Blog Critical to Your Business Success Today? *

Why is a Blog Critical to Your Business Success? Business blogs have become an integral part of business social media communication. A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

How Your Customer Service Has Become Your User Experience

Is Your User Experience the Best it can be? Am I Keeping Up With New Innovations? As a business owner you may ask yourself, “What is changing in customer service?” It’s a rhetorical question, but one that is always on your mind. What could you be doing...

Cliffside…now fit for a King! (Bed, that is!)

Estimated Reading Time: 2 minutes Like children, you're never supposed to have a favorite when it comes to rooms at your bed and breakfast. But, guilty secret, I do. As a native Californian whose spiritual home is Laguna Beach, I admit to being partial to Cliffside,...

Top 5 Reasons to Visit Asheville Anytime! P

Greetings from Wildberry Lodge in Asheville NC, where Yellowstone meets the Smokies. People often ask us "when is the best time to visit Asheville?" The answer may (or may not) surprise you: any time of year is a great time to make a trek to Western North Carolina....

Great Spring Happenings in Asheville NC *

We’re updating the old adage of “April showers bring May flowers” into ”April’s Here, Grab A 9-Iron And A Beer, and Let’s Cheer!” WNC is blessed with an abundance of great golf, both public and private, as well as a plethora of breweries, live music and more-and we’re...

You Need to Visit Fernandina Plaza Historic State Park *

Amelia Island has no shortage of historic sights, and Fernandina Plaza Historic State Park is a local favorite! Boasting a rich history and breathtaking scenery on the Amelia River, it’s easy to spend an afternoon soaking up everything this fascinating area has to...

Market your bed and breakfast using other people’s content P

I wanted to share the following post that first appeared on Little Hotelier. How you can use other people’s content to market your B&B Share this 26SHARES Facebook16 Twitter6 LinkedIn Email4 Being active on the web and developing a positive online presence can be...

How Apple Maps Hotel Reviews Help Your Bed & Breakfast *

Even though this has been around for a while, everyone may not be aware of it's capabilities and you can use it to help your bed & breakfast attract new customers. When Apple released it's reviews feature to their ‘Maps’ application it was a game-changer. This...

Why You Must Have a Published Accessibility Policy

Do You Know What Step 1 of Your ADA Litigation Defense Is? How to Create and Publish Your Website Accessibility Statement Another useful idea for websites is to prominently publish your web accessibility statement on your website. The BS 8878 Web...

5 Easy Steps to Build Stronger Business Relationships P

You See How to Build Stronger Business Network Relationships Networking, some people hate it, and some people love it. We can agree that networking is one of the most important business skills that you need to develop. Let’s look at a strong testimonial for...

How to get more Google customer reviews P

This post was originally published on March 7, 2018 and was updated on August 4th, 2020. Business owners and operators need to know what their customers think about shopping at their stores, whether it is a brick and mortar shop or an online store offering the same...

How Your Bed and Breakfast Can Learn From New Travel Trends *

Trends by their very definition are constantly changing. Even predicting these changes has become a trend. The travel industry is very much at the mercy of traveler behavior and the preferences of today's guests. Thus, societies trends become travel trends. People...

How you can make sure millennials are booking at your B&B *

‘Millennial’ has almost become a household term by now; it’s certainly used frequently by any leisure or customer-focused business. Millennials are those people born between the early 1980s and the mid-1990s and have become a dominant market in most industries. For...

5 Fun Facts about North Carolina *

One of the 13 original colonies, North Carolina is a bastion of variety, surprises, and contradictions - both in nature as well as in philosophy. It might surprise you to know that despite our prominent mountainous terrain, North Carolina is actually one of the...

How to Enjoy the Fall Foliage near Niagara Falls

Did you know that Asa Ransom House is located just 28 miles from the roaring waters at Niagara Falls? It’s a spectacular attraction year-round with incredible vistas. Fill your camera with stunning photographs and your head with unforgettable memories by checking out...

A Guide to Finding the Best Places to Stay in St. Augustine

If you're looking for a vacation destination that has a little something for everyone in your family, there's no better place to visit on your next trip than St. Augustine. With stunning beaches, a thriving culinary scene, a grand downtown area steeped in history, and...

12 Top-Rated Things to Do in Hendersonville, NC

Small enough to make sightseeing easy but dynamic enough to offer a long list of things to do, Hendersonville makes you want to linger. Wander through the eclectic mix of shops in the pedestrian-friendly downtown or enjoy a leisurely lunch on a sunny patio, and...

5 marketing lessons from businesses thriving during COVID-19 P

The COVID-19 global pandemic caused dramatic shifts in the way we do business. But those changes aren’t all negatives. In fact, there are a few marketing lessons you can walk away with as a result. As Bob Liodice, CEO of the Association of National Advertisers (ANA),...

Your Business Success Story is Embracing Sustainability P

Your Business Has a Sustainability Role It’s become accepted that business has a role to play in improving the environment and dealing with climate change. What is undecided is how to do that, and for some, what actions are expected. Generally, companies are...

Enjoy A Day at the Fountain of Youth in St. Augustine, FL

You may already know that St. Augustine, FL, is known as the Nation’s Oldest City, but do you know the story behind the name? If you don’t, then you must visit the legendary Fountain of Youth in St. Augustine. This historic site holds the stories of our country’s...

A Guide to the Best Couples Getaway in St. Augustine, FL P

Where will you spend your next romantic getaway? We think you should visit the charming, gorgeous city of St. Augustine, Florida, and stay at the luxurious bed and breakfast, Agustin Inn. Our inn is located in the historic district and within walking distance to all...

How to improve your bed and breakfast room service

The novelty of room service is something that guests never seem to tire of. After a big day of sightseeing, a hot shower followed by room service and a good night’s sleep is pure luxury. It takes us far away from our day-to-day routine and weekly grind....

A Sailor’s Life, Live! With USS Constitution Museum

A Sailor’s Life, Live! is an education series designed for students that explores life at sea as a historic sailor on USS Constitution. Each episode is co-hosted by a current Constitution crew member live from the ship. A Sailor’s Life, Live! is supported by an...

Get a Taste of These Fernandina Beach Restaurants

Get ready to dive into the cuisine scene on Amelia Island! The Fernandina Beach restaurants available in downtown are abundant, but we definitely have our favorites. You won’t want to miss these eateries. Whether you’re craving hardy seafood, savory Italian, or a...

Great Content is the Easiest Way to Promote Your Blog *

How Great Content Gives Your Blog Credibility When it comes to blogging not all ‘great content’ is equal in drawing attention to your blog. If you examine your niche, you will see many high quality blog posts that are largely ignored. Meanwhile a blog post...

How Your Amazing Guest Experience Creates Brand Loyalty P

5 Ways to Create Customer Loyalty to Your Brand It’s the Holy Grail for every business, we all realize how important it is to create customer loyalty. Loyal customers is what companies work hard for, your business survival depends on your ability to create...

Here are 3 of the Best Amelia Island Bike Trails

A complete guide to marketing for your small property *

B&B marketing Marketing is such an important aspect of running your B&B. With higher levels of competition and more savvy travellers today, you have to be active, targeted, and inventive with your marketing and sales strategies. Marketing your B&B today...

Searching for Jingles Cookies

Once Christmas in America meant chopping down a tree, caroling door-to-door and baking holiday cookies with Mom. But at this time of year boomers like me feel the same kind of holiday nostalgia for unpacking a fake, boxed tree while watching “A Charlie Brown...

How to create your B & B holiday social media strategy P

This article was originally published on Sept. 13, 2018. It was updated on Nov. 11, 2020. Is it just me, or do the winter holidays seem as though they get here faster and faster each year? Momma said that would happen as I got older, but that’s not really the point of...

8 Effective Tips for Improving Your B&B’s Direct Bookings *

For B&B operators, there’s really nothing better than direct bookings. These bookings are the most beneficial in terms of generating revenue, because they do not require you to pay a commission to an agent or an online travel agent. They also are a direct return...

Can You Name Ten Reasons Your Customers Do Business With You *

Best Apple Strudel Recipe In Asheville NC

Fall, we hardly knew ya...September is coming to a close, and we struggle to account for our activities of the past 9 months. Some of us stream-binged so often that we fried our cable connections. And some of us turned into Marie Kondo, organizing our homes so...

Pros and Cons of Staying in a Bed-and-Breakfast P

7 Fun Halloween Events In Asheville NC *

"Hello October, how are you?" In another example of just how odd 2020 has been, we are now at the point where we are personifying days of the week and the months just so we can hold conversations with them. (October's reply: "I'm fine, please tell people that...

Sales Prospecting in the Age of Digital Relationships *

A Sales Relationship Used to Begin With a Smile and Handshake Two components of reliable relationship building in sales used to be a smile and a handshake. Things have certainly changed in the digital world. So many of today’s interactions take place without...

SEO is Central to Your Digital Marketing Strategy *

Why Search Optimization is Vital What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) determines the amount of online visibility which your website or a web page will garner in an organic search results. An organic search engine...

Art and Craft Events Around Asheville NC

The general Asheville area has become a mecca for artists of all types. It's definitely a hotbed of musical creativity and talent, rivaling its Tennessee neighbor Nashville for musical supremacy. The creative vibe and style also extends to the visual arts, from...

How to capitalise on destination marketing at your B&B *

Rather than focusing solely on your B&B marketing strategy, you may want to consider working with other local tourism businesses to create a destination marketing campaign. Destination marketing can generate buzz about your region and bring an influx of travellers...

Your Guide to the Best Holiday Lights in Asheville *

It’s hard to believe that we’re already thinking of the winter holidays when summer is just ending, but we’ve got to make those plans early to concoct the best strategy for seeing all the best holiday lights in the best season of the year! What a lovely idea for a...

How to build guest relationships beyond your B and B’s walls *

In today’s digital world, hotel guests are influenced by digital marketing strategies rather than print, radio, or television ads. Here’s what strategies are most effective for B&B digital marketing and how these strategies can help you build lasting relationships...

What to Look for in Your Beach Vacation Resort *

Just down the coast from Jacksonville, St. Augustine is a town rich in history set along beautiful sunlit beaches. Founded in 1565 by Spanish explorers, St. Augustine is the oldest city in the United States and is known as “The Ancient City.” Today, tourists stroll...

Here are 3 of the Best Amelia Island Bike Trails

by International Associations | Mar 26, 2021 | Exploring

Make Your Blog Posts More Engaging and Conversational P

by International Associations | Mar 25, 2021 | Blogging

To Be Effective Your Blog Posts Must Be Engaging I’m sure that you’ve already heard that your blog posts need to be written in a style that is “conversational”. You may not understand why it is important to do this. Your posts are telling your story and...

Holiday Breakfast for a Crowd: Savoury

by admin | Mar 24, 2021 | guest experience

The kids (and maybe their kids) are coming home for the holidays. It’s sure to be a nonstop whirlwind of activity. And oh yes, we’re now very adept at ordering takeout for dinner to make things easier, especially when there’s a crowd. But what about breakfast? Here at...

How Emotional Ads Work Best to Engage Your Customers P

by International Associations | Mar 23, 2021 | Marketing

Emotional Ads Work Best to Engage Customers Most of us understand that the ads which engage us emotionally work better than those that don’t. I could hear many marketers utter a simultaneous “duhhhh!” when they read that. You might find it surprising that many...

3 Reasons Agustin Inn Has the Best Breakfast in St. Augustine

by Agustin Inn | Mar 22, 2021 | guest experience

If you’re searching for the best breakfast in St. Augustine, you’ve come to the right place! Agustin Inn has everything you need to get your day started on the right foot. From tasty breakfast options to friendly staff, your stay at Agustin Inn will be nothing less...

12 Ways The Addison Puts Your Safety First

by Carol Gann | Mar 19, 2021 | COVID-19

With travel restrictions lifting and cabin fever at its peak, we couldn’t wait to welcome new and returning guests to our Amelia Island bed and breakfast. We understand that these are still uncertain times and there’s now enhanced caution surrounding traveling. That’s...

Short Registration Forms Result in Better Visitor Engagement P

by International Associations | Mar 18, 2021 | Customer Engagement

Don’t Use Lengthy Registration Forms Anything you require your visitors to do, creates a barrier between you and them. Think about what your response is when you are asked to complete a form with lots of questions. Either you ignored it and clicked away or...

A Guide to Finding the Best Places to Stay in St. Augustine

by Carol Gann | Mar 17, 2021 | guest experience

7 Ways to Trigger Buying Decisions in Your Customers Brain P

by International Associations | Mar 16, 2021 | Marketing

What Effect Does Persuasion Have on Your Messages? It’s hard to imagine the billions of dollars are wasted on ads that don’t grab attention or motivate people to act? We have always tried to influence others, with advertising being the modern persuasion...

5 Sure Signs of Spring in Asheville NC

by International Associations | Mar 15, 2021 | Exploring

When the weather is favorable, there are so many great places and things to see in the greater Asheville area. How do we know that spring is coming? Here are 5 sure signs of spring in Asheville NC! Save Big With Our Winter Special At Wildberry Lodge! For those who...

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