fbpx

IAA Bed & Breakfast Association

Growing Your Business Using Our Community Digital Marketing Strategy

The IAA Bed & Breakfast Association helps new customers find your business.  You can START TODAY FOR FREE by either claiming your business listing on our site or you can create your new business listing.

What is the IAA Bed & Breakfast Association? 

 

The IAA Bed & Breakfast Association is a key component of the International Association Alliance’s (IAA) community of associations, organizations, businesses and individuals that provides your business with access to new customers who are looking for your business and the products or services that you provide.

 

Business association memberships help you build your brand awareness, while increasing your brand’s credibility.  This helps you to “close the deal” with new customers.

 

The IAA Bed & Breakfast Association helps establish the bed and breakfast community business standards that help attract independent businesses to become members.  These independent businesses understand the value of being part of an industry group that provides credibility and helps them build their brand. 

 

See how easy and inexpensive it is for your business to use the power of multiple association memberships to build your business.  Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Why IAA membership is an investment in your business!

 

 

 

IAA membership is a small investment with big rewards and includes membership in our growing number of business associations which include:

 IAA Bar, Pub & Tavern Association

 IAA Bed & Breakfast Association

 IAA Better Business Alliance

 IAA Boutique, Shop & Store Association

 IAA Brewery, Cidery & Distillery Association

 IAA Café, Diner & Restaurant Association

 IAA Farm & Ranch Stay Association

 IAA Global Green Alliance

 IAA Green Business Alliance

 IAA Guide, Outfitter & Tour Association

 IAA Limousine & Coach Association

 IAA Mall, Market & Outlet Association

 IAA Spa & Wellness Association

 IAA Vineyard & Winery Association

 IAA Wedding Association

 

 

Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

 

Do you care about people and the environment? 

 

What kind of business do you think your customers want to do business with?  Customers today are looking for businesses that help people and protect the environment.  To address this need, your membership also includes membership in Accessibility International and Sustainability International.

Why IAA membership is important for your business.

 

When it comes to your business, everything you do on the Internet is done to get your business noticed.  You hope that your website, and social media accounts will attract attention and help someone to become your customer.

 

The Internet is a great place to market your business, but the competition is fierce.  Do you get frustrated knowing that your small business has to compete for customers with huge global companies? 

 

Because you are working with limited resources, you have to provide even more paths for your business to be discovered by new customers.  And when they find you, you have to quickly give them good reasons why they should entrust you with their business. 

 

Please, if you want more new customers to find your business, learn how the International Association Alliance can help your business connect with those customers.  You have to be creative with your marketing, giving potential customers unique ways to find your business.

 

When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others.   Google is the most prominent search and two of Google’s top-ranking factors for any website are BACKLINKS, and CONTENT.  

 

Your Social Media accounts are a great example of how you are building your content and building backlinks to your business content.  You can easily multiply this effect by engaging on IAA’s industry Social Media Groups that will enhance your brand’s web exposure.

CATEGORIES

Here Is Why You Need to Travel to St. Augustine, FL

Treat yourself to the vacation of a lifetime and visit the oldest city in the nation— St. Augustine, Florida. When you travel to St. Augustine, FL, you can enjoy a variety of fun-filled attractions, including a historic district, miles of beaches, an array of tours on...

4 Things You’ll Find at the Fernandina Farmer’s Market *

Visiting the Fernandina Farmer’s Market is a beloved Saturday morning activity among visitors and locals alike. Located in Fernandina’s historic downtown, it’s the perfect atmosphere to enjoy a leisure weekend on the Florida coast. There’s plenty to discover here that...

Why you might get more domestic bookings this Christmas *

While the old saying claims that there’s no place like home for the holidays, many people around the world tend to disagree. The holiday season is the perfect excuse to travel. Whether people are heading to a destination to visit family, or selecting a new place to...

Why Amelia Island Is One of the Best Road Trips from Atlanta

When traveling from Atlanta, there are plenty of road trip destinations that are worth your while! But one stands out from the rest for its abundant history, delicious dining opportunities, breathtaking beaches, and unbeatable nature scene. Pack the car and hit the...

3 Reasons to Visit the White Oak Conservation Center

Visit the White Oak Conservation Center in Yulee, Florida, for a wildlife experience like no other. This exciting day trip near Amelia Island allows you to get up close and personal with some of the world’s endangered species. Witness the amazing work done here,...

You Can Build Your Online Brand Reputation and Credibility *

How to Manage Your Online Reputation   What is reputation management?  Reputation is usually defined as the power to influence and control your reputation as viewed by others.  This was originally a term associated with public relations.   How to Influence...

Four policy pillars that encourage online micro-businesses *

The post Four policy pillars that will encourage online micro-businesses appeared first on GoDaddy Blog. As the U.S. rides out the COVID-19 pandemic’s economic storm, one often overlooked group has emerged as critical ballast for local communities: online...

Step Aboard for One of the Best Erie Canal Cruises P

In 1817, construction began. By 1825, one of the most famous engineering feats had been completed -- the Erie Canal! Mostly dug by hand, this 363-mile wonder stretched from Albany to Buffalo, connecting the Great Lakes with the Atlantic Ocean via the Hudson River. It...

How Innovation Can Clean Up Our Environmental Mess P

Can Innovation Solve Our Environmental Problems?   Innovation is an abused business buzzword that is often applied to the topic of sustainability.  Online literature is full of articles and reports on sustainability and innovation, sometimes converged into...

How a Facebook Messenger BOT will increase your bookings *

Today, almost everyone is on at least one social media platform.  I just look at my grandkid's mobile habits to know that social media and mobile technology are here to stay and fully integrated into every aspect of our daily lives. It’s no surprise that travelers are...

Why persistence is key when it comes to B&B marketing *

In all likelihood, a potential guest is not going to book a stay at your property after stumbling upon your B&B website for the first time. Most travellers are going to do significant research online before they ultimately decide on where they want to stay, so you...

How you can use other people’s content to market your BnB *

Being active on the web and developing a positive online presence can be very beneficial to your brand. It allows you to increase your reach, discover new traveler market segments and connect with people who may not have otherwise discovered your B&B. One of the...

How to Master Social Media for Your Bed & Breakfast *

There needs to be more to your social media marketing campaign than simply creating a Facebook, Twitter, and Instagram page for your bed and breakfast and uploading a few photos every now and then. You need to engage your customers, encourage them to share your posts...

How to Turn Your Customer Service Into Your User Experience P

Is Your User Experience the Best it can be?   Am I Keeping Up With New Innovations?   As a business owner you may ask yourself, “What is changing in customer service?” It’s a rhetorical question, but one that is always on your mind.  What could you be doing...

Here’s Why You Need to Take an Amelia Island Staycation P

Do you need an escape from the hustle and bustle of everyday life? Between work and daily responsibilities, sometimes you just want to get away from it all with a vacation. When you call the Florida Coast home, you don’t have to spend a lot of time and money to plan...

Choosing the Best St. Augustine Beach Resort P

You’ve decided to spend your vacation on or near St. Augustine Beach. Where will you stay? It depends on what you’re looking for. Are you looking for a place with everything you need at your fingertips? Do you want an inexpensive place where you can rest before going...

Celebrate 2021 With Festive Cocktails And Mocktails!

The new year is here, and many of us are not sad at all to see the old one go! So, let’s celebrate 2021 with festive cocktails and mocktails! Cocktails And Mocktails? A trend that has gained substantial ground in recent years is the unexpected surge in non-alcoholic...

Is a Blog Critical to Your Business Success Today? *

Why is a Blog Critical to Your Business Success?   Business blogs have become an integral part of business social media communication.  A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

5 Easy Steps to Promote Your Amazing Blog P

How Can you Grow Your Blog Readership?   It’s no secret that every blogger wants their blog readership to grow.  Because more readers is the currency which we all seek.  How can we increase our audience?  What is the secret of getting more readers for our blog?...

Why Cloud Technology Will Guarantee B & B Positive ROI *

Technology is one of the most essential investments you can make for your B&B. Cloud technology, in particular, not only makes life generally easier at your property, but also works tirelessly to increase bookings and revenue, ensuring your return on investment...

Social Listening Energizes Your Digital Marketing Strategy P

Can Social Listening Improve Your Marketing?   It’s not easy to build an effective Digital Marketing Strategy.  All the content bombarding your audience every day makes it difficult to garner the attention you need.  The question is, what can you do to stand out?...

How to Make Your Business More Personable in 5 Easy Steps P

How Can You Make Your Business More Personable?   Merriam Webster defines personable as pleasant or amiable in person.  That’s a goal that all of us hope we achieve.  After all, everyone wants to be liked, and it’s especially important for your business to be...

Online Booking Sites are Important to Your Marketing Strategy *

At the IAA Bed & Breakfast Association we believe it is important to include online channels in your online marketing plan, if you want to generate the highest possible revenues and increase your occupancy rates. 4 reasons why you should maximise the use of Online...

How To Have a Great Day Biking St. Augustine, FL P

You may be asking yourself, “is St. Augustine bike–friendly?” Of course, it is! Biking St. Augustine, FL, is the best way to explore the city off the beaten path. You can pedal through downtown, over the Bridge of Lions, along the shoreline, and more! There’s no doubt...

How Your Bed and Breakfast Can Learn From New Travel Trends *

Trends by their very definition are constantly changing.  Even predicting these changes has become a trend. The travel industry is very much at the mercy of traveler behavior and the preferences of today's guests.  Thus, societies trends become travel trends.  People...

5 Fun Fall Activities In Asheville NC *

There's something about being up here in the mountains of Western North Carolina which tends to bring out the explorer in people. Our area is alive with tourist attractions, outdoor activities, fun things to do, unique events and a wide variety of culinary treats--and...

What Your Bed and Breakfast Should Be Tracking And Why *

The powerful tool that should be part of your Bed & Breakfast marketing strategy to attract, reach and convert guests is social media.  Facebook is the most popular of all the social networks available. Over a billion people globally use Facebook to connect to a...

5 marketing lessons from businesses thriving during COVID-19 P

The COVID-19 global pandemic caused dramatic shifts in the way we do business. But those changes aren’t all negatives. In fact, there are a few marketing lessons you can walk away with as a result. As Bob Liodice, CEO of the Association of National Advertisers (ANA),...

When music takes you sky high! *

If you could fly over A Butler's Manor -- literally fly, it might look like the view over the house and gardens, beautifully captured in our brand new drone video by the talented team of JJ Photo and Dave King. It all started out through music. We've just added this...

Art and Craft Events Around Asheville NC *

The general Asheville area has become a mecca for artists of all types. It's definitely a hotbed of musical creativity and talent, rivaling its Tennessee neighbor Nashville for musical supremacy. The creative vibe and style also extends to the visual arts, from...

How Technology Can Attract New Bed & Breakfast Guests *

Developing an effective bed & breakfast digital marketing strategy is a complex process.  Lodging providers often balance the benefits of their online marketing strategy with the components of traditional marketing.  If you want to properly promote your B & B...

10 Interesting Facts About Online Travel Sales in the US *

As we know, online is becoming by far the most popular method for people to purchase travel options such as accommodation. Whether it’s through online travel agents, direct hotel website bookings, or another medium, online bookings continue to grow thanks to the...

Top Babymoon Ideas in Western North Carolina P

One of the recent trends we have seen here at The Yellow House has been a significant increase in the number of couples enjoying a babymoon. For those unfamiliar with the term, a babymoon is a special time for a couple to enjoy some dedicated time together before to...

Hike the Hamptons, and Bounce Back in March! *

It's been a mild winter on the East End of Long Island and though, as they say in financial advisor ads, "Past performance is not a guarantee of future returns," we're starting to hope that we might make it through March without the dreaded Winter's Last Hurrah...

Discovering The Latest Trends In B&B Guest Entertainment P

Today’s travelers are becoming more and more digitally inclined. Guests are now checking-in with their own technologies such as tablets, iPads, laptops and mobile devices. Due to the growing partnership between guest technology and entertainment, customers want to...

12 Perfect New England Gifts for the Homesick Yankee

Know someone who’s missing home? From classic foods to “made in New England” essentials, this collection of New England gifts will ease the pain. Here at Yankee and NewEngland.com, we often hear from homesick New Englanders. Sometimes they’ve been living in another...

B and B management basics: Email marketing explained *

Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. Email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market...

How Much Will Your Customers Tolerate Before Leaving? *

How Calluses Prevent Blisters   I played golf with a friend last week. At the end of our round, he had blisters on his hands. He didn’t play very often, even through his gloves his golf clubs rubbed his skin raw. My hands were just fine. Fortunate I get to play...

The Best Destination to Host Your Florida Bachelorette Party

A bachelorette party can be one of the most exciting weekends of a young woman’s life, but only if you do it the right way! There are dozens of classic destinations for this fun tradition, but Amelia Island is by far the best. This Floridian island has everything you...

Ensure That Sustainability is Part of Your Business Plan

Inject Sustainability into Your Business Plan    Sustainability Can’t be an Add-on   Sustainability can’t be an add-on or simply tacked onto your companies business plan.  It needs to be infused into the core of your companies culture and central your the...

Unique Selling Proposition’s Develop Personal Relationships P

5 Unique Selling Propositions   Learning is often best done by example.  Below I’ve highlighted a small selection of brands that use their unique selling proposition to stand out and succeed in some tough marketplaces.   Read on to learn how ThinkGeek, Saddleback...

How to Create Brand Recognition Using Social Media Images P

Design Your Social Media Images to Promote Your Brand   Are you posting images across your social media pages?   Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience.  In addition,...

How to get more reservations via your B&B’s website *

Your B&B’s website is one of your most valuable assets. Not only is it the best place for you to promote your property and describe your amenities, but it is also a key location where you can earn the most revenue per booking. Knowing the important role your...

5 B&B Features That Can Make A Big Difference P

Cutting edge technology is a great way to improve the guest experience and increase efficiency at your B&B, but it’s not the only way to impress your guests. Sometimes, it’s the small and thoughtful touches that leave a lasting impression on travelers who stay at...

Trail Hikes around Waynesville

As an innkeeper, I get asked a lot about local attractions and activities, and one of the most common of those is where the best hiking trails are located. Because I am still new to the area, I didn't really have much knowledge about the local trail systems, so I...

Why Your Content Marketing Needs to be Snackable P

Make Your Content More Snackable   We’re no longer the family of the 1950’s and 1960’s all gathered around a single TV set for our news and entertainment.  Those days are long gone, and our new reality is so much different. Today everyones’s attention is divided....

Your Social Media Posts Aren’t Word of Mouth Marketing P

Social Media Dominates the Conversation   Whether on social media or through word of mouth, next week’s sales are driven by this week’s conversations about your brand.  The best way to grow your business is to help your customers do it for you.   Social...

7 Fun Halloween Events In Asheville NC *

"Hello October, how are you?" In another example of just how odd 2020 has been, we are now at the point where we are personifying days of the week and the months just so we can hold conversations with them. (October's reply: "I'm fine, please tell people that...

Valentine’s Day and Long Island Winterfest

With our house manager Deb McKay at the helm, A Butler's Manor is open this winter and we're pleased that guests have been enjoying the quiet beauty of the winter season with us. If you didn't realize that you could get away to A Butler's Manor in the offseason, I...

5 Sure Signs of Spring in Asheville NC

When the weather is favorable, there are so many great places and things to see in the greater Asheville area. How do we know that spring is coming? Here are 5 sure signs of spring in Asheville NC! Save Big With Our Winter Special At Wildberry Lodge! For those who...

How Web Analytics Measure Your Digital Marketing Success *

Web Analytics Measure and Quantify   Web Analytics Measure Your Success   Web analytics is the measurement, data collection, analysis and reporting of web data.  This tracking and analyzing of data is done to help understand and optimize web usage.   Using...

Great Spring Happenings in Asheville NC *

We’re updating the old adage of “April showers bring May flowers” into ”April’s Here, Grab A 9-Iron And A Beer, and Let’s Cheer!” WNC is blessed with an abundance of great golf, both public and private, as well as a plethora of breweries, live music and more-and we’re...

10 Steps to Get Your Business Indexed by Google *

If Google Doesn’t Index Your Site, You’re Invisible   If Google doesn’t index your website, then you’re pretty much invisible.  To the rest of the world your site doesn’t even exist.  You won’t show up in any search queries, and you have almost no chance of...

Live Music in Asheville NC During COVID-19

One of the many reasons people visit Wildberry Lodge and the Asheville area is to check out our wonderfully divergent, eclectic, and happening music scene. Due to COVID-19, music venues large and small were forced to close, not just in Asheville, but throughout...

3 of the Best Spots for Shopping in East Aurora, NY P

With ten exclusive guest rooms and an in-house restaurant that serves five-star, farm-to-table cuisine complete with herbs fresh from our Inn’s own garden, Asa Ransom House knows what visitors desire at a bed and breakfast. That experience is all about relaxing and...

Top Ideas for 2020 Fall Travel in Western North Carolina *

Fall is the most popular time for travel here in Western North Carolina. The changing colors are always stunning, and the weather is mild and cool. However, in 2020, we are still in the midst of the COVID-19 Pandemic. As you consider safe and healthy travel, we wanted...

How to Enjoy the Fall Foliage near Niagara Falls

Did you know that Asa Ransom House is located just 28 miles from the roaring waters at Niagara Falls? It’s a spectacular attraction year-round with incredible vistas. Fill your camera with stunning photographs and your head with unforgettable memories by checking out...

Top Tips for Winter Visitors

This morning we woke up to a beautiful snow covered landscape! This was the first "real" snow that we have seen since we moved to the area, and I have to say, it is a gorgeous sight. Locals tell us that this has been an unseasonably warm December and January, so we...

Industry Trends, Apps Drive Bookings For Bed & Breakfasts P

A B&B that offers a mobile app is taking advantage of innovative technology that helps them drive direct bookings and increase guest loyalty simultaneously. These apps create a better path toward profit, and industry trends indicate that the app will continue to...

Use Social Media Branding to Grow Your Community

Social Media Builds Your Brand Develop a Social Community Mindset   To build a successful Social Media Community, you have to think like a community builder.  Throw out your old marketing ideas when it comes to Social Media Marketing.  You have to develop the...

3 Essential Steps to Attracting Chinese Millennials to Your Small Hotel *

Chinese travelers are the travel market’s most-wanted segment, all because they are the world’s biggest spenders. Back in 2013, China generated 1.8 million arrivals in the US – and with a forecasted 4.9 million Chinese visitors for 2015, China is definitely a market...

Why Your Content Marketing Needs to be Snackable P

Make Your Content More Snackable   We’re no longer the family of the 1950’s and 1960’s all gathered around a single TV set for our news and entertainment.  Those days are long gone, and our new reality is so much different. Today everyones’s attention is divided....

How email marketing boosts your Bed & Breakfast bookings *

Email continues to be the Marketing King, acting as a consistent and strong driver, building your websites traffic, engagement and bookings.   Somehow, even though you intuitively know you should be using it more, email blasts seem more appropriate to laptop sales or...

Hike the Hamptons, and Bounce Back in March!

                    It's been a mild winter on the East End of Long Island and though, as they say in financial advisor ads, "Past performance is not a guarantee of future returns," we're starting to hope that we might...

What Do Your Guests Really Care About During Their Stay? *

As technology transforms our lives, lodging around the globe is taking the opportunity to adopt technology into their rooms and operations. This technology impresses the guests who stay at these properties, but it adds convenience while improving the guest experience...

A Couple’s Guide to Horseback Riding on Amelia Island

The Florida coast is known for its beautiful, white-sand beaches. While relaxing near the water's edge may be the most popular way to spend the day outdoors, there are other options for those looking for an adventure-for-two. If you're searching for something exciting...

How to use Facebook Messenger Ads For Your B&B *

Businesses can no longer deny the power and potential Facebook has for advertising their product or service. Facebook has 2.07 billion monthly active users and is the most popular social media platform worldwide.  Facebook Messenger Ads are also changing the way...

Your Guide to the Best Day in Historic Downtown Fernandina Beach

Historic downtown Fernandina Beach is known as Amelia Island’s most charming corner, decorated with ornate homes from the Gilded Age and more quaint boutiques and shops than anyone can count. This is one piece of the island that you won’t want to miss. Here are our...

Create a consistent social media strategy for your B and B P

Your social profiles for your B&B need to be run much differently to your personal accounts. While you may decide in the moment what photo to share on Facebook and what Instagram filter to use for your personal feeds, you need to develop a consistent social media...

Everything You Need to Know About Hiking on Amelia Island

It’s no secret that Amelia Island offers a little bit of everything to visitors and locals alike. From beautiful beaches to historic architecture, you’ll find it all! One of our favorite things to appreciate around the area? The outdoors, of course! There’s an...

A complete guide to marketing for your small property *

B&B marketing Marketing is such an important aspect of running your B&B. With higher levels of competition and more savvy travellers today, you have to be active, targeted, and inventive with your marketing and sales strategies. Marketing your B&B today...

Unique Selling Proposition’s Develop Personal Relationships

5 Unique Selling Propositions   Learning is often best done by example.  Below I’ve highlighted a small selection of brands that use their unique selling proposition to stand out and succeed in some tough marketplaces.   Read on to learn how ThinkGeek, Saddleback...

How to attract more B&B guests to your region using destination marketing *

One of the most powerful traveller review sites in the world has spoken, and the top destinations for 2018 have been revealed. According to TripAdvisor users, some of the best places to visit this year include Paris, London, Bali, Prague and New York City. Perhaps you...

Join the Manor’s Sleep Around Club

It started out as a joke when a room wasn’t available for the entire span of time that a guest wanted to book, necessitating a change of rooms during their visit. “You’re joining the Sleep Around Club,” we’d tell them. “The elite club of people who have slept in every...

What is Your Latte Factor and Why Does it Matter?

Your Latte Factor Equates Your Litter Factor   Have you heard of the Latte Factor?  It’s a phrase that was created as a metaphor for all the little things we spend money on during the course of a typical day.  These purchases are usually done with little thought...

8 Effective Tips for Improving Your B&B’s Direct Bookings *

For B&B operators, there’s really nothing better than direct bookings. These bookings are the most beneficial in terms of generating revenue, because they do not require you to pay a commission to an agent or an online travel agent. They also are a direct return...

Has your B&B responded to Google’s mobile-first approach? *

The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all industries scramble when they hear this news. They need to make sure that their websites...

How Social Media Makes Your Business Better *

How can Social Media Benefit Your Business?   Consider that there are now more than 3 billion using social networks across the globe.  And Social Media is their preferred method to engage with brands. It’ not surprising that Sherpa Marketing found that more...

Offbeat Things To Do in Asheville NC

Offbeat. Funky. Eclectic. These are words often used to describe Asheville, a city that contradicts itself as often as a new craft brewery opens. Asheville seamlessly blends today's cutting-edge art and technology with its centuries-old Appalachian folk past. Unlike...

Four of the Best Craft Beer Breweries in St. Augustine, FL

Although there are thousands of breweries in the United States, the variety and flavor of St. Augustine’s craft beers make Ancient City the ideal place to find your new favorite craft beer. This charming coastal region houses some of the best breweries in St....

Is Your Bed & Breakfast Targeting The Wrong Audience? *

What is your marketing strategies target when promoting your Bed & Breakfast to prospective guests?  The first thing you need to determine is who is your target audience. Your digital marketing strategy should be designed to attract the most motivated travelers...

Your Bed & Breakfast Shouldn’t Fear Bad TripAdvisor Reviews *

If you are a bed & breakfast owner, your job is more than just a job to you.  It’s your way of life, and it’s so special that you are passionate about your bed & breakfast. You love your property.  And you cherish helping your guests have the best experience...

How to Make Your Bed & Breakfast’s Online Reviews Better *

Businesses Know They Need Online Reviews   Most small bed and breakfasts accept the need for online reviews. Small businesses rely on reviews more than the larger chains do, because without them, it will be almost impossible to get many travelers to stay with...

Plan a St. Augustine Elopement That Will Make You Swoon *

St. Augustine is the perfect destination for couples who prefer the simplicity of planning an elopement. Our historic district and peaceful beaches will set the perfect romantic backdrop for your St. Augustine elopement. Whether you’re dreaming of saying your vows in...

How Your Bed & Breakfast Can Win Back Abandoned Reservations *

  Would you know if someone’s visited your bed & breakfast website? What if they visited and then left without making a booking.  That’s not a good scenario for you.  Don't you wish you had a second chance with them? You may wonder if there anything that you...

Build Your Brand Using Your Digital Marketing Strategy P

Use Landing Pages to Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It’s how you build the brand that your customers trust and engage with.  You need to monitor your...

Apple and Sweet Potato Pancakes (Latkes)

Apple & Sweet Potato Pancakes (Latkes) Every year, senior food editor Amy Traverso’s family hosts a big Hanukkah party for a couple of dozen friends, serving up four or five different kinds of latkes (potato pancakes) at a time. These sweeter latkes, accented with...

Chocolate Bûche de Noël

Chocolate Bûche de Noël A simple chocolate jelly roll recipe becomes an impressive Christmas Bûche de Noël thanks to chocolate filling and buttercream frosting. Use a fork to make ‘wood grain’ lines in the frosting. Total Time: 1 hour, 30 minutes Hands-On Time: 30...

Blue Ridge Travel Ideas for the New Normal

Our recent experience with the Coronavirus has left many of us hesitant leave our homes, let alone travel. At the same time, the self-isolation has also been challenging, and for many, feeding anxiety and depression. We live in the constant tension of feeling cooped...

Facebook is Perfect for Promoting Your Blog Content *

Facebook – The Most Popular Social Network   Facebook is the premiere global social network and ranks number one  among the most popular social networks worldwide.  With 2.3 billion users worldwide, Facebook logs over 7.2 billion page visits every day.  This...

7 Interesting Facts About Western NC Christmas Trees *

This year has been a very unusual year (and that's an understatement), full of interesting oddities, new habits and obsessions, both in life and work. One surprising development in 2021 is the rapid growth of holiday home decorating, including an increased demand for...

What’s the Best Way to Share Information? P

The post Movie or Miniseries: What’s the Best Way to Share Information with Your Readers? appeared first on ProBlogger.   This post is based on episode 149 of the ProBlogger podcast. So you’ve come up with a great idea for a blog post. It’s a great topic, has plenty...

Our Top Winter Getaway Ideas

Winter is a wonderful time to visit Western North Carolina for a getaway! Outdoor enthusiasts (and those who don't mind a little cold) will enjoy activities like skiing, tubing, and winter hiking. Foodies can warm up with hot coffee and cocoa, and visit the bakeries,...

SEO is Central to Your Digital Marketing Strategy P

Why Search Optimization is Vital   What is Search Engine Optimization (SEO)?   Search Engine Optimization (SEO) determines the amount of online visibility which your website or a web page will garner in an organic search results.  An organic search engine...

How you can grow your bed and breakfast business

The use of apps has become a necessity in our lives.  Everyone has loaded a few mobile apps on your phone! Today there’s pretty much an app for anything you can imagine; from social media, to exercise tracking, to cooking, to music, and more. But did you know that...

5 Email marketing tips for your bed and breakfast

Large chains are taking over more and more of the restaurant market each year, making it difficult for smaller businesses to connect with an audience and differentiate themselves from other options. In such a competitive space, marketers need to leverage every tool at...

Why do Your Customers do Business with You? *

This post is shared from one of my favorite customer service guru's Shep Hyken, author of the The Shepard Letter Ten Reasons Why Customers Choose to do Business with You         “People don’t buy what you do; they buy why you do it.” That quote...

Why Does Your Amazing Customer Experience Seem Boring? P

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter A BORING CUSTOMER SERVICE EXPERIENCE—THAT’S WHAT OUR CUSTOMERS WANT                   Call me boring, but I...

Southwest Souffle

For about ten years, we had the pleasure of hosting a shy teenage boy and his mother during the week-long Hampton Classic Equestrian Show where Zach competed as a show jumper. One of the mornings during his second year with us, I made this breakfast for them. Zach...

Cliffside…now fit for a King! (Bed, that is!)

Estimated Reading Time: 2 minutes Like children, you're never supposed to have a favorite when it comes to rooms at your bed and breakfast. But, guilty secret, I do. As a native Californian whose spiritual home is Laguna Beach, I admit to being partial to Cliffside,...

Winter Activities in Hendersonville

While many people think of visiting the mountains in the summertime, the winter is actually a wonderful time to visit Hendersonville and the surrounding area! Take advantage of all that the Blue Ridge Mountains have to offer without the crowds that the warmer months...

Does your Bed and Breakfast allow children?

Two or three times each summer week we get a phone call from someone who has perhaps found us online but has only looked at the pictures. They’re ready to reserve for their whole family and are taken aback when we explain that we can’t make a reservation for them,...

Accessibility Toolbar