There needs to be more to your social media marketing campaign than simply creating a Facebook, Twitter, and Instagram page for your bed and breakfast and uploading a few photos every now and then.
You need to engage your customers, encourage them to share your posts and make an effort to go viral. Only then will you be able to attract new guests through your social profiles.
Here’s how your bed and breakfast can interact with travelers on Facebook, Instagram, and Twitter.
84% of professionals in the travel and tourism industry use Facebook to promote their businesses.
Your Facebook page won’t replace, instead complementing your bed & breakfast website. Instead of just providing basic information about your accommodations, you need to:
Update your page regularly
Post interesting facts, recent photographs and endearing local stories that will engage your audience.
The goal is to get people liking your posts, and commenting on your page. Start the conversation, and watch your business continue to grow.
Build reviews
Past guests can recommend you via Facebook’s star rating system.
Chalet Les Fermes des Petite Frasses has good reviews from past guests, directly viewable from their Facebook page.
Collect email addresses
Using a Facebook email signup tab, you will be able to capture email addresses directly from your Facebook page.
What are they signing up to? Your newsletter that details all of the promotions you have going on!
Run events
Use Facebook to get the word out about your promotional events!
Eventbrite offers a Facebook app that allows people to buy tickets straight from your Facebook page.
Accept reservations
Last but certainly not least, you should allow guests to book in their stay with you directly from your Facebook page.
Make it convenient for potential guests who are browsing your Facebook page to book directly with you.
An intelligent online reservation system will have this capability built into it. You can allow them to book without ever leaving the Facebook site.
Your Instagram small hotel is critical to your social media campaign. This is a social networking site dedicated entirely to photographs.
Get creative, and showcase different aspects of your bed and breakfast.
A detail shot of a breakfast table with a vintage filter might generate a lot of activity, or you might want to put one of those fantastic sunsets from the front porch on display.
Even as a small accommodation provider, you can attract guests on Twitter. Create a simple hashtag that is easy to remember, and ask your visitors to use it when they post about their trip
If you want more tips on how you can create an engaging online presence for your business, follow the IAA Bed and Breakfast Blog and our Facebook Page.
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