by International Associations | Oct 7, 2020 | Marketing
What is your marketing strategies target when promoting your Bed & Breakfast to prospective guests? The first thing you need to determine is who is your target audience. Your digital marketing strategy should be designed to attract the most motivated travelers...
by International Associations | Oct 6, 2020 | Marketing
Recent surveys of business investments in the hospitality sector, large or small, the largest amounts of money are channeled to online reputation management. This ranks higher than whats budgeted staff training and marketing. Bed & Breakfasts deal directly with...
by International Associations | Sep 29, 2020 | Marketing
Would you know if someone’s visited your bed & breakfast website? What if they visited and then left without making a booking. That’s not a good scenario for you. Don’t you wish you had a second chance with them? You may wonder if there anything...
by International Associations | Sep 24, 2020 | Marketing
Born in the 1980s and 1990s, millennials are changing the way that businesses operate. A valuable market segment, millennial travelers are young and vibrant placing a higher value on experiences rather than material things. Traveling the world in increasing numbers,...
by International Associations | Sep 21, 2020 | Marketing
Many bed & breakfast owners prioritize their online distribution strategy, and with good reason. This is done because a growing number of travelers are using online resources to browse accommodations. Ultimately many will choose to their upcoming stay online....
by International Associations | Sep 18, 2020 | Marketing
Even though this has been around for a while, everyone may not be aware of it’s capabilities and you can use it to help your bed & breakfast attract new customers. When Apple released it’s reviews feature to their ‘Maps’ application it was a...