IAA Bed & Breakfast Association

How you can use Geo-Targeting to Attract Specific Guests

by International Associations | Mar 16, 2022 | Marketing

When you look at promoting your bed and breakfast, you already know where most of your previous guests come from. Or you know where you would like them to come from. How do you target your marketing toward specific locations? Here are some ways you can start...

Online Booking Sites are Important to Your Marketing Strategy *

by International Associations | Feb 2, 2022 | Marketing

At the IAA Bed & Breakfast Association we believe it is important to include online channels in your online marketing plan, if you want to generate the highest possible revenues and increase your occupancy rates. 4 reasons why you should maximise the use of Online...

Sales Prospecting in the Age of Digital Relationships *

by International Associations | Sep 29, 2021 | Marketing

A Sales Relationship Used to Begin With a Smile and Handshake Two components of reliable relationship building in sales used to be a smile and a handshake. Things have certainly changed in the digital world. So many of today’s interactions take place without...

Engage Your Visitors With Great Blog Content *

by International Associations | Sep 22, 2021 | Marketing

Select a Blog Topic That Will Interest Your Readers My first step in writing a blog post is pretty logical. I select a topic which I feel will engage and inform my readers. I presently write three blogs to cover my areas of interest. The Better Business...

7 Amazing Strategies to Help Your Blog Succeed *

by International Associations | Sep 8, 2021 | Marketing

How Your Amazing Blog Helps Your Digital Marketing Success Your business blog can help you meet many of your corporate goals. Your successful blog’s content is key to increasing your companies visibility and reputation. It’s amazing how your blog’s great...

Start Your New Digital Marketing Strategy Today *

by International Associations | Sep 1, 2021 | Marketing

Your Digital Marketing Future Begins NOW! Being a business owner isn’t easy, so much to do and so little time. Even on your best, most productive days your attention is drawn in many directions and it can be difficult but you need to focus on the future when...