by Dean Elphick | Aug 28, 2020 | Marketing
Rather than focusing solely on your B&B marketing strategy, you may want to consider working with other local tourism businesses to create a destination marketing campaign. Destination marketing can generate buzz about your region and bring an influx of travellers...
by Dean Elphick | Aug 27, 2020 | Marketing
The 21st century has been defined by technology that is constantly revolutionising the way we live our daily lives, including how we run our businesses. From mobile technology to artificial intelligence and more, it seems there’s always some new type of B&B...
by Dean Elphick | Aug 26, 2020 | Marketing
When you are running a B&B social media page, you can’t simply create a post and promptly forget about it. In fact, it’s the minutes and hours following a social post that are the most important for your business. You need to continually monitor all posts and...
by Dean Elphick | Aug 25, 2020 | Marketing
In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. However, it’s important to consider traveller behaviour on social networking sites, such as...
by Dean Elphick | Aug 24, 2020 | Marketing
When it comes to promoting your B&B, it’s easy to get comfortable with the same tricks and ideas that you’ve used time and time again. When something is working — or at least working well enough — you may not be motivated to switch it up. However, is your...
by Dean Elphick | Aug 23, 2020 | Marketing
Euromonitor International has published its annual Top City Destinations Ranking report, detailing international tourist arrivals in 100 of the world’s leading cities. For small hotels and B&Bs, it’s a good chance to see the performance of the local area, discover...