by Dean Elphick | Sep 4, 2020 | Marketing
A chatbot is an artificial intelligence service that businesses are more frequently using to interact with customers via a chat interface such as Facebook messenger. People are using messaging apps more than ever and even using them more than a lot of social media...
by International Associations | Sep 4, 2020 | Marketing
Rule #1. Minnows Can’t Compete with Whales! You know how frustrating it is marketing your business online. You understand that it’s almost impossible to be found when you are a tiny minnow, swimming in an ocean filled with whales…. For your...
by Dean Elphick | Sep 1, 2020 | Marketing
For B&B operators, there’s really nothing better than direct bookings. These bookings are the most beneficial in terms of generating revenue, because they do not require you to pay a commission to an agent or an online travel agent. They also are a direct return...
by Dean Elphick | Aug 31, 2020 | Marketing
M-commerce describes the buying and selling of goods and services through wireless devices such as mobile phone and tablets. You need only walk down the streets of Sydney or London to see how popular mobile devices have become. But to help portray the growing power of...
by Dean Elphick | Aug 30, 2020 | Marketing
Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. Email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market...
by Dean Elphick | Aug 29, 2020 | Marketing
Technology is one of the most essential investments you can make for your B&B. Cloud technology, in particular, not only makes life generally easier at your property, but also works tirelessly to increase bookings and revenue, ensuring your return on investment...