In order to drive bookings at your B&B, you have to be visible to your prospective guests and you need to impress them once they discover your brand online.
To effectively advertise your B&B and promote your amenities online, you need to consider these five key tasks:
Optimise your B&B’s website
Your website is your online storefront – it’s how your future travellers will discover your property and learn more about what you have to offer.
You need to create a website that is visible by employing the best SEO practices, and you need to design a website that is functional. A simple online booking tool, plenty of high-resolution images, and a responsive website design are essential to capturing the attention of your target audience.
Launch a remarketing campaign
Remarketing is an easy way to capture the attention of site visitors who left your page without booking a room. This innovative advertising campaign will strategically place advertisements on other websites that your site visitors are on, such as Facebook or Google.
These ads serve as a reminder that they were browsing your page, but they haven’t completed their booking yet. It can be a highly effective marketing tool when done right.
Utilise metasearch sites effectively
Metasearch sites, such as Kayak and Trivago, are becoming major players in the travel industry. More and more travellers are using these sites as one-stop shopping for their upcoming trips. They can get all of the information they need about various hotels, their current availability, and their live rates from the metasearch results page.
Partner with metasearch sites to make sure that your B&B information is prominently displayed in their results.
Develop an engaging presence on social media
Social media allows you to connect with your guests on a personal level. Use social media platforms, such as Facebook and Instagram, to connect with your past, present and future guests.
This is one of the most affordable and most effective ways of promoting your brand in the digital age.
You can even offer direct bookings through social sites!
Recognise the value of online feedback
Many travel brands are finding that online feedback and online reviews are some of their most powerful marketing tools. Travellers consider these reviews particularly valuable, because they offer an objective glimpse into the guest experience.
Encourage your guests to leave feedback online, and make sure that you monitor the feedback you receive. Respond to all reviews in a prompt and professional manner, as this showcases your customer service skills to prospective guests.
Advertising your B&B online is the first step to generating buzz about your brand and driving bookings. The second step is having the technology and infrastructure in place to accept those bookings and streamline your administrative tasks. To accomplish this, you will want to invest in an all-in-one business solution designed specifically for B&B operators.
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